4 Ways to Maintain Inventory Control While Using Programmatic DOOH (Vistar Media)
While marketers are eager to adopt a more streamlined, data-driven approach to buying DOOH media, many media owners are wary of how this new technology will impact their business. These concerns primarily stem from the misconceptions surrounding rates and creative approval. To help, we’re breaking down the key ways DOOH media owners can maintain inventory control while using programmatic. […]
Thu, Jan 30, 2020 at 6:17 PM