Demand for OLED displays used for tablets and laptops has spiked this year, but the use of very large OLEDs as public information displays ... […]
£9.7bn forecast for Q2 following Men’s Euros and snap General Election, with FY 2024 forecast up 7.7% to £39.4bn London, July 25, 2024: The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a first quarter period. […]
World Out of Home Organisation releases 2024 Global Expenditure survey. The 2024 survey was completed by 109 members, covering 85 unique territories – collectively representing 95% of global GDP and 78% of global population. Unreported territories are modelled from similar territories based on population and GDP per capita where possible, or are excluded from the study. […]
We sat down with Veridooh co-founder Mo Moubayed. What does Veridooh do? Veridooh is a provider of independent verification and campaign automation products for OOH media. Our flagship proprietary and patented technology, SmartCreative, independently tracks, verifies and reports on campaign delivery data across 400+ key metrics. […]
By Alice Bird. Smart Outdoor, the largest provider of large-format digital out-of-home (DOOH) advertising screens in the North East of England, operates 450 screens across the UK, in locations such as Tyne Tunnel, Tyne Bridge, A19 and Murrayfield stadium, and is expected to expand to 2,000 screens by the end of 2025. […]
About 61% of brand manufacturers have invested in retail media networks, according to Euromonitor’s Voice of the Industry: Retail Survey 2023. “Retail media networks help merchants monetise their large audiences,” the report said. Almost 70% highlighted enhanced consumer targeting as a major benefit. […]
Michael Feeley. What trends are driving the increased interest around digital out of home (OOH) at the moment? How is programmatic buying contributing to that growth and where does programmatic OOH fit into an omnichannel marketing strategy? […]
By Charlotte Robinson. With the Paris Olympics just around the corner, it's a timely moment to ask - how can marketers take advantage of these opportunities? Here, members of IAB UK’s DOOH Group share innovative strategies and success stories that highlight how DOOH can elevate advertising efforts during significant cultural moments. […]
Out-of-home sales exec Charlie Callari. Prospecting is the process of identifying and engaging potential customers. It is crucial for OOH success, in ANY market. […]
A fast food chain specializing in chicken wings has opened up its largest UK operation, with an east-end London store that – because of ... […]
Roadstar uses GPS technology and aggregates mobile phone data. It also uses Census of India data and Global Administrative Areas Maps. It was developed by Mumbai-based Relu AI, in collaboration with IOAA. […]
By Kanchan Srivsatava. Folliwing the announcement of the Roadstar pilot tests, some industry participants blamed the association for pushing a private company's software as a measurement currency without building consensus among the stakeholders. Some also wonder why the IOAA endorses a tool developed by a private firm a few years ago. […]
InfoComm Asia 2024 was staged last week in Bangkok, with the unique visitor count up 21 percent from 2023. It was the fourth year ... […]
By Kim Davis, editor at large. Google said yesterday it will not deprecate third-party cookies in the Chrome browser, an about face that left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing. […]
Key findings reveal that half of buyers are already partnering with Retail Media Networks and are shifting budgets from other marketing channels to fuel Retail Media investment. The survey developed by IAB Europe’s Retail Media Committee received over 160 respondents from advertisers, agencies, and Retail Media networks in 31 markets. […]