Brad Adgate, Independent Media Consultant. Compared to other retailers, Costco is a late entry in launching an RMN network. Costco’s Williamson notes, “It’s not incorrect to characterize Costco as behind the rest of the industry in retail media. […]
Walmart will now have digital pricing in its aisles as the mega retailer is switching out paper shelf labels for digital price screens. A price change that used to take an associate two days to update now takes only minutes, according to a Walmart blog announcing the technology strategy. […]
Samsung will show SmartThings Pro, an evolution of SmartThings with business-focused capabilities; Samsung Color E-Paper, an ultra-low power, lightweight and slim digital paper display; exclusive new generative AI functions for the Interactive Whiteboard (WAD series); and the new Samsung Business TV BED series, a UHD TV with flexible functionality for businesses across different sectors. […]
by Florian Rotberg. Samsung launched the new B2B platform VXT at ISE 2024 with great fanfare. VXT includes a content management system, remote device management, and an ad module, but its primary purpose is to be a global app store for the digital signage industry. […]
It makes OUTFRONT’s financials easier to understand The sale makes OUTFRONT a domestic US business. No currency risks and easier to evaluate and understand. […]
Michael Galasso, Partner, Robbins,Kelly, Patterson & Tucker. The purpose of filing the memorandum of lease in Ohio is to place third parties (anyone not the lessor and lessee) on notice of the lease. The memorandum provides notice of the existence of the lease such that they have a duty to inquire as to the terms of the lease before purchasing. […]
A couple of kangaroos escaped from a farm in Amarillo, Texas. They bounced by one of Burkett Outdoor’s billboards on their getaway. Does a Kangaroo passing a billboard count as a valid impression? […]
It is 3 am in Las Vegas and I am wide awake and up working, theoretically because my body thinks it is 7 am ... […]
DPAA, a global trade marketing association for out-of-home (OOH) media, is set to host its Canada summit, scheduled for June 12, at the Scotiabank Theatre in Toronto. The summit aims to bring together key players in the North American advertising community to explore the latest trends and innovations in the industry. […]
60% of agencies anticipate similar growth across programmatic out-of-home. Four in 10 agencies said they were set to invest more in out-of-home advertising (OOH) in the next 12 months, especially given the introduction of MOVE 2.0 – the latest enhancement in OOH measurement. Out-of-home’s ability to offer 100% ownership and share-of-time was seen as a key drawcard. […]
We estimate that global advertising revenue will grow 7.8% in 2024 to $989.8 billion. The industry will surpass one trillion in revenue in 2025, increasing 6.8% to $1.1 trillion, one year earlier than we forecast in December of 2023. […]
NEW YORK, June 10, 2024 -- OUTFRONT Media Inc. (NYSE: OUT) and Bell Media Inc., a wholly-owned subsidiary of BCE Inc. (TSX, NYSE: BCE), have closed the sale of OUTFRONT Media's Canadian business to Bell Media for a purchase price of C$410 million in cash, subject to certain purchase price adjustments. […]
By Kevin Jiang, Staff Reporter. Bell Media has been instructed to sell hundreds of its outdoor advertising displays, including billboards, transit displays and other advertisements, after entering a consent agreement with Canada’s Competition Bureau. […]
A retail media network is “an asset owned and operated by a retailer that publishes advertisements, or a third-party publisher with ads that leverage a retailer’s first-party shopper data”. Retailers collect data about your shopping behavior and use it to personalize your experience, including the ads you see. […]
Maybe it is maturity, finally, at 66 … but after a very long travel day to Las Vegas I wrapped up a nice dinner ... […]
