Many allege Indian OOH trade association never consulted them before endorsing Roadstar as a “unified media measurement tool” (Exchange4Media)

By Kanchan Srivsatava. Folliwing the announcement of the Roadstar pilot tests, some industry participants blamed the association for pushing a private company's software as a measurement currency without building consensus among the stakeholders. Some also wonder why the IOAA endorses a tool developed by a private firm a few years ago. […]