IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe (ExchangeWire)

Key findings reveal that half of buyers are already partnering with Retail Media Networks and are shifting budgets from other marketing channels to fuel Retail Media investment. The survey developed by IAB Europe’s Retail Media Committee received over 160 respondents from advertisers, agencies, and Retail Media networks in 31 markets. […]