Rich Ventura has for a very long time been front and center in NEC’s commercial display and digital signage business, so it’s a pretty big news that he has left that company after almost 20 years to sign on as Vice President of B2B for Sony’s Imaging Products and Solutions Professional Division. […]
What are the pros and cons of combining different types of messaging (such as wayfinding and advertising) in one display? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “Can too much information at one time be a good thing, or does it ruin the intent of the messaging? […]
There are still media companies and property owners enchanted by the sight of robotic 3D LED displays – even if a version use by one of the world’s biggest brands in the epicenter of the world’s biggest media market was something of a technical disaster. […]
If there is anything clear about the future for the digital signage system, it’s that it will be different. Some of the vertical markets that have seen the most activity have been changed, probably forever, by the social changes brought on by COVID-19. […]
ISE 2021 will take place at the Fira de Barcelona, Gran Vía on Feb. 2-5 2021. Over 850 technology and solutions providers have already committed to participate at ISE 2021. […]
With the virtual version of InfoComm completed, AVIXA and co-owner CEDIA have immediately pivoted to talking about plans for their other big pro AV trade show, Integrated Systems Europe. Its organizer, Integrated Systems Events, pushed out PR overnight saying the 2021 show is most definitely on in early February, and that measures are coming together to ensure it is safe. […]
Owner of AOL and Yahoo! Verizon Media recently emerged as a major player in programmatic DOOH advertising. Iván Markman, Verizon Media’s Chief Business Officer, spoke to Mel Stott about the company's involvement in this new niche. […]
US travel is now 91% of normal according the the Geopath Mobility Update for June 18, 2020. Average miles travelled increase by 0.8 miles during the week ended June 15, which marks the 9th consecutive week of growth. 5 states now have daily travel above pre-covid levels. […]
Insider’s take: Terrible outcome. Expect to see more cash-strapped cities attempt to pass punitive and selective taxes against out of home if this case stands. Yesterday a three judge court of appeals in Hamilton County Ohio reinstated the Cincinnati billboard tax by a 3-0 vote. […]
There are plenty of great civil rights and black lives matter groups you should work with. One to avoid is Kendrick J Turner’s Let Freedom Ring. He’s attempted to scam at least five out of home companies. […]
By Mark Coxon. 2020 is the year of remote everything. It has been a work from home, webinar heavy, travel light year for the whole country and, of course, for us in the AV industry as well. […]
Insider asked Paul Wright, the most optimistic of the forecasters if his opinion has changed since March and he said this: “We were really hopeful that the virus curve would be flattened with masks, distancing, hand washing and a change in the weather, but few of these are gaining much traction. […]
By Leslie Lee, Vistar Media. When shelter-in-place orders went into effect nationwide due to the coronavirus pandemic, agencies and brands were quick to pull their out-of-home (OOH) and digital out-of-home (DOOH) campaigns as budgets tightened and audiences stayed home. […]
By Laura Quigley. As people are coming out of quarantine and are starting to get back to their routines- offices, restaurants, shopping, gym, and marketers will be keen to get their attention. As it becomes increasingly challenging to reach today’s consumer in the fragmented media landscape, the effectiveness of DOOH advertising has become more significant to brand marketers. […]
Insider’s take: The sale eliminates one-quarter or $119 million of Landmark’s $458 million of debt. Landmark’s debt/EBIDTA should decline from 6:1 to approximately 4.5:1, well below the company’s 8:1 debt covenant. Landmark is deemphasizing out of home leases and easements in favor of wireless development. […]
