Reflect Systems, BrightSign, NEC Display Solutions and NEC Financial Services have partnered up on what they’re collectively calling a Retail Resurgence Program that bundles a set of solution-specific digital signage tech packages with easy, built-in financing options. […]
Cinarra for OOH (β version) service, will allow advertisers to verify the effectiveness of OOH and deliver targeted advertisements to estimated OOH contacts, which were difficult to achieve in the past. We plan to gradually increase the number of compatible media with technological development and expansion of partnerships with media owners. […]
By Ian Crosby, Zytronic. As touchscreens have become part of our daily lives, whether it is ordering food at a quick service restaurant, buying a ticket at a train station or cinema, or using an interactive map in a shopping center, kiosk hygiene is of growing concern. […]
Clear Channel's Radar technology uses anonymised mobile phone data to give advertisers better insights on where to place street posters, and whether those who see them go on to buy their products or stream their films. “Outdoor has suffered for decades from underinvesting in really good data. […]
Insider’s take: No defaults in the works for Clear Channel as there’s enough cash on hand to pay two year’s worth of cash interest expense. Insider expects to see the company sell assets once the COVID overhang clears in order to reduce debt. Clear Channel’s leverage is almost twice as high as Lamar or OUTFRONT. […]
William Eccleshare on the third quarter: In the third quarter, we expect consolidated company revenues percentage decline to be in the low 30s as compared to same quarter last year with Europe performing slightly better than the U.S. as it emerges soon after the pandemic lockdown. And as we continue the longer term, we are confident in our strategy and the resilience of our business. […]
Insider’s take: Not bad results given covid. Link Media’s CEO Scott Lafoy will talk about the company’s appetite for acquisitions on Wednesday’s Billboard Insider podcast. Link Media Outdoor revenues declined 7% to $6.7 million in the second quarter of 2020 as decreased revenues from covid offset increased revenues from the acquistion of Image Media in the third quarter of 2019. […]
By Dan Dawson, Chief Creative Officer at Grand Visual. The use of data to contextualize campaigns to the “here and now” means messages can be aligned with consumer mindset in the moment and become useful and relevant. […]
The study found that, with the exception of Mexico City, the mobility of the cities analyzed is above two thirds of that reported in February, before confinement: Guadalajara 70%, Tijuana 69%, Monterrey 68%, Puebla 66% in CDMX 55%. […]
Industry veteran Ryan Cahoy has left Rise Vision after roughly 300 years to sign on with Atlanta-based venue analytics firm InReality, as its Chief Revenue Officer. In a modestly confusing twist, Cahoy still has ownership and keeps an eye on Rise Display, a sister company that functions as an integrator, doing LED-based ticker displays for venues like college finance labs. […]
By Tiffany Hsu. Jeremy Male is an executive in a branch of the advertising business — billboards — that took a huge hit in the spring. So he was heartened by what he saw this week on his commute from Greenwich, Conn., to his office in Manhattan. […]
As per March, OOH (out-of-home) advertising had a 3.3% projected growth rate. The pandemic has turned the tables now projecting a 4.6% decline in OOH ad spends. This means marketers will spend roughly $8.25 billion on OOH ads. […]
By Dave Sebastian. Clear Channel Outdoor Holdings Inc. said customers asked to defer or cancel sales contracts due to the Covid-19 pandemic. […]
It’s good to own small and middle markets was how you could summarize Lamar CEO Sean Reilly on yesterday’s second quarter earnings call. Improving sales. At present our pacings are showing sequential improvement every month…that implies full year revenue decline for 2020 of approximately 13-14%. […]
Lamar revenues declined 22% during the second quarter 2020. Revenues have improved but the company projects revenues will be down 13-14% for the full year 2020. Here are the results from Lamar’s 2Q 2020 earnings release. […]
