Financial Times: Technology that tracks consumer behaviour will be integrated with thousands of billboards and bus shelters around Europe
Clear Channel's Radar technology uses anonymised mobile phone data to give advertisers better insights on where to place street posters, and whether those who see them go on to buy their products or stream their films. “Outdoor has suffered for decades from underinvesting in really good data. […]
Mon, Aug 10, 2020 at 10:55 PM