Clickz: US ad spend trends: OOH projected to decline 4.6%, DOOH to account for 33.0% of all US OOH ad spending
As per March, OOH (out-of-home) advertising had a 3.3% projected growth rate. The pandemic has turned the tables now projecting a 4.6% decline in OOH ad spends. This means marketers will spend roughly $8.25 billion on OOH ads. […]
clickz.com
Sun, Aug 9, 2020 at 6:04 PM
Sun, Aug 9, 2020 at 6:04 PM