World Federation of Advertising: Ad spend rising but still below expectations (Research Live)
Out-of-home advertising was 39% down on planned spend, but better than the first half figures of 49%, and point of sale is down 20% compared with a 23% fall in the first half of 2020. Television, out-of-home and point of sale were all rising from historic lows in the first half of the year, the tracker found. […]
Tue, Oct 6, 2020 at 7:36 PM