Editors’ Picks

16:9: Agenda for the D=SIGN Digital Signage Conference Organized by AVIXA and DSF for Dec. 8-9

The agenda has been built out for D=SIGN, the two-day online conference being organized by AVIXA and the Digital Signage Federation for Dec. 8-9. It has a pile of my fellow DSF board members, as well as general members and other industry folks – all subject matter experts in one or numerous aspects of the business. […]

sixteen-nine.net
Wed, Nov 25, 2020 at 6:46 PM

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Intuiface and Sightcorp integrate platforms to bring no-code audience analytics to digital signage based on computer vision and AI

Systems integrators and any business hosting staff and/or visitors would use Intuiface’s digital experience platform to create interactive digital content for physical locations and connect those experiences to a real-time stream of AI-powered face analysis data produced by Sightcorp’s DeepSight Toolkit. […]

sightcorp.com
Wed, Nov 25, 2020 at 4:28 PM

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16:9: How 4tiitoo’s Eye-Tracking Tech Can Be Used For Touchless Screen Interaction

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT While we all have learned, and mostly remembered, to wash or sanitize our hands after we touch surfaces, the ongoing pandemic has undoubtedly made a lot of people antsy about touching any surfaces unless they really, really need to. […]

sixteen-nine.net
Wed, Nov 25, 2020 at 4:25 PM

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16:9: DOOH The Most Trusted, Relatable Ad Medium In US, At Moment: Research

Interesting. After the last 4-5 years I can certainly understand how the absence of trust in social media or online, but it is not terribly obvious why out of home ad platforms – and particularly screen-based ones – earn more trust from viewers. Maybe the simple reality that with OOH, marketers only have fleeting moments to create an impression and being misleading doesn’t work??? […]

sixteen-nine.net
Wed, Nov 25, 2020 at 4:22 PM

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The Drum: CEO of DOOH dot com reviews the best innovation using dynamic data in digital out-of-home advertising this year

Andrew Newman, chief executive of DOOH.com. With brands wanting to remain in the public eye, non-essential retailers managing sporadic closures and essential retailers experiencing unprecedented footfall, this year has shaped the future of out-of-home more than any before. With an entirely different and unpredictable customer base, the out-of-home industry had to find unique ways to connect. […]

thedrum.com
Wed, Nov 25, 2020 at 4:20 PM

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16:9: Experiential Flagship Store For Cannabis Producer Makes Heavy Use of LED As Design Elements

This is a cannabis store – albeit an experiential flagship store – in a monster shopping mall in Edmonton, Alberta – with fine pitch LED  being used as the menu display, promo display and a big  ambient ceiling. The 11,000 sq. ft. […]

sixteen-nine.net
Wed, Nov 25, 2020 at 11:10 AM

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16:9: Next AVIXA DS Power Hour Is Dec. 1 – The Parking Lot Is The New Store

The next AVIXA Digital Signage Power Hour is coming up quick, on Dec. 1, the date moved up to make way for the D=SIGN 2-day conference. This one is a roundtable format again, focused this time on how COVID-19 has changed the way retailing needs to be done. […]

sixteen-nine.net
Wed, Nov 25, 2020 at 9:33 AM

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16:9: LED’s Mainstreaming Continues: Here’s a Car Rental Counter With A Big Video Wall

If you close your eyes and empty your busy head, you may be able to vaguely recall these things called airports – mass transport hubs popular before the plague hit. […]

sixteen-nine.net
Wed, Nov 25, 2020 at 6:17 AM

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Lightbox OOH Video Network adds WeWork’s 300 locations to its network (DPAA)

Deal Makes Lightbox the Exclusive Outside Advertising Sales Agent for WeWork     New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, today announced the launch of a managed service partnership with WeWork that brings 300 locations into its network. […]

dpaaglobal.com
Wed, Nov 25, 2020 at 12:10 AM

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Digital billboard side of the business is doing well at Pioneer Outdoor (Billboard Insider)

Pioneer Outdoor is a family owned company which operates a plant of 80 static faces and 34 digital faces around Springfield Missouri. The company was formed in 2011 by Larry Lipscomb. Larry’s son Stu was named President in 2019. […]

billboardinsider.com
Wed, Nov 25, 2020 at 12:08 AM

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Almost half of agency and ad executives say they don’t understand the benefits of programmatic OOH; here’s VIOOH’s pitch to them (ITProPortal)

By Helen Miall, CMO, VIOOH. We all know what programmatic DOOH is - the automated buying and selling of digital ad space - but how many understand the nitty gritty, and importantly, how programmatic may change when applied in newer channels such as Out of Home (OOH) versus “traditional” desktop display? […]

itproportal.com
Tue, Nov 24, 2020 at 11:22 PM

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Panasonic releases transparent 55-inch OLED displays based on LG panels (AVInteractive)

The modular displays which are suitable for digital signage will be available in Japan and Asia initially, using technology from LG already seen in subway trains in Beijing and Shenzhen in China. Panasonic has launched a 55-inch transparent OLED display module, with plans to release it globally, starting with the Japanese and Asia-Oceania markets at the start of December. […]

avinteractive.com
Tue, Nov 24, 2020 at 10:45 PM

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JCDecaux Transport and VIOOH launch programmatic trading capabilities for Hong Kong International Airport advertising (Yahoo Finance)

VIOOH's programmatic platform connects HKIA's premium advertising inventory to leading DSPs and key buyers, enabling intelligent trading in near real-time and enhancing campaign efficiency and effectiveness. Programmatic technology is making digital OOH more accountable, flexible, and precise. […]

finance.yahoo.com
Tue, Nov 24, 2020 at 10:32 PM

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How Broadsign Reach solves the issue of managing programmatic yield

Managing network yield is a perennial issue, a nut that owners are anxious to crack in order to maximize inventory revenue. We know that transacting programmatic in an open bidding process, rather than just sticking with private deals, is one big step to take. What else? […]

broadsign.com
Tue, Nov 24, 2020 at 10:31 PM

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Australian DOOH ad operator QMS unveils its in-house creative services division QUBE (BandT)

Designed to facilitate greater collaboration with advertisers and agencies, QUBE can help unlock the more engaging dynamic creative capabilities DOOH has to offer, in an effort to deliver more memorable campaigns for clients. […]

bandt.com.au
Tue, Nov 24, 2020 at 10:30 PM

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