16:9: DOOH The Most Trusted, Relatable Ad Medium In US, At Moment: Research
Interesting. After the last 4-5 years I can certainly understand how the absence of trust in social media or online, but it is not terribly obvious why out of home ad platforms – and particularly screen-based ones – earn more trust from viewers. Maybe the simple reality that with OOH, marketers only have fleeting moments to create an impression and being misleading doesn’t work??? […]
Wed, Nov 25, 2020 at 4:22 PM