Editors’ Picks

Port Authority to Award Four New Advertising Contracts to Clear Channel Airports, OUTFRONT Media, Branded Cities and Intersection (Aviation Pros)

The Port Authority of New York and New Jersey announced four new contracts for advertising services on Oct. 29, which are expected to generate nearly $400 million in revenue for the agency over the next 12 years. The contracts will drive $90-$100 million in investment in cutting edge digital infrastructure. […]

aviationpros.com
Sun, Nov 1, 2020 at 6:44 PM

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Firefly hires ex-OUTRFRONT and Washington Post VP Cecilia Lang as Chief Revenue Officer; and other recent OOH personnel changes (OOHToday)

Ex-Kinetic WW Co-CEO Rachana Lokhande is now Advisor at Indian Outdoor Advertising Association – IOAA. Ex-OUTRFRONT and Washington Post VP Media Cecilia Lang is hired as Chief Revenue Officer, Firefly. James McDonnell became Chief Executive Officer at VENDO Media Inc. […]

oohtoday.com
Sun, Nov 1, 2020 at 1:16 AM

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Geopath report shows traffic as 93% of normal (Billboard Insider)

Average daily miles travelled increased in 24 of 50 states in October versus September. Daily miles travelled remained the same in 5 states and declined in 21 states. […]

billboardinsider.com
Sun, Nov 1, 2020 at 1:09 AM

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16:9: 6,000 Thermal Sensor Kiosks Running In, Psssst, Home Depots

A smirking Hat Tip to Middletown, CT-based Reality Interactive  for issuing a second press release about the same thing, and showing how tech companies are constrained by their clients in what they can say about big projects. The company put out PR recently indicating its contactless body temperature check screen-thingie was seeing marketplace adoption. […]

sixteen-nine.net
Fri, Oct 30, 2020 at 7:52 AM

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WARC: UK ad spend will recover slower in 2021 than previously expected, but OOH to grow by 57.1%

Media predicted to perform well year-on-year include out of home (+57.1%), magazine brands (+18.8%) and regional newsbrands (+16.2%), underpinned by strong growth in their online formats. […]

warc.com
Thu, Oct 29, 2020 at 11:20 PM

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After 30 years of JCDecaux rein, Clear Channel Airports wins largest U.S. Airport advertising contract with Port Authority of New York & New Jersey (Yahoo Finance)

Contingent upon execution by both parties, which we expect to occur in mid-November, CCA anticipates the new contract will go into effect December 30, 2020, and the advertising platform transformation will begin with EWR's Terminal One redevelopment project and in conjunction with new LGA facilities. […]

finance.yahoo.com
Thu, Oct 29, 2020 at 11:17 PM

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The Realistic Value of Programmatic OOH

In response to the recent VIOOH state of the nation report, we put a realistic perspective on ambition for the programmatic OOH channel. We don’t need to have a one size fits all approach, but smart strategies which ensure we test, learn and evolve to deliver real evidence and accountability. […]

Editorial
Thu, Oct 29, 2020 at 11:14 PM

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16:9: Canada’s Privacy Commissioner Takes Shopping Mall Operator To Task Over Video Analytics, And It’s Just Stupid

A bit of a shitstorm has spun up here in Canada over “news” Thursday that a major shopping center chain had been using computer vision in its malls to get a handle on shopper demographics, somehow threatening privacy in the process. […]

sixteen-nine.net
Thu, Oct 29, 2020 at 10:27 PM

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Ad executives react to AA/WARC Q2 2020 lowered ad spend forecast (Mobile Marketing Mag)

Ali MacCallum, CEO UK, Kinetic Worldwide: “The short-term outlook is extremely challenging, but we share the longer-term optimism that the market will return to growth, even if the full recovery takes up until 2022. The recovery and growth of OOH as a channel is testament to how OOH will continue to engage and inform mass audiences, as we navigate through COVID-19. […]

mobilemarketingmagazine.com
Thu, Oct 29, 2020 at 5:57 PM

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Clear Channel executive explains why now is the time to really start thinking about data in out-of-home advertising (ITPro Portal)

Andy Stevens, Commercial Innovation Director, Clear Channel International. Whilst digital advertising has led the way in using data for measurement and targeting, more traditional mediums like out-of-home (OOH) have seen slower adoption. Putting data at the core of OOH unlocks new possibilities, making it more effective and efficient. […]

itproportal.com
Thu, Oct 29, 2020 at 5:55 PM

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How the new Supreme Court composition may affect the First Amendment application to billboard advertising (Billboard Insider)

Richard Rothfelder, Partner, Rothfelder Falick. Justice Barrett joins a conservative Court, in which at least five of the Justices, Roberts, Thomas, Alito, Kavanaugh, and Gorsuch, have found content-based regulations on free speech subject to strict scrutiny and in violation of the First Amendment. […]

billboardinsider.com
Thu, Oct 29, 2020 at 5:34 PM

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These digital billboards are controlled by real estate brokers and are connected to MLS (multiple listing service) (Billboard Insider)

Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives by connecting to back-end inventory systems. […]

billboardinsider.com
Thu, Oct 29, 2020 at 5:27 PM

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STRATACACHE to help modernize drive-through tech at 10,000+ Burger King, Tim Hortons and Popeyes restaurants by mid-2022 (PRNewswire)

More than 40,000 digital screens are being installed with powerful 'predictive selling' technology, integration with restaurant loyalty programs and the ability for remote, contactless payment, reflecting the strategic importance and value of the drive-thru experience to RBI's iconic restaurant brands. […]

prnewswire.com
Thu, Oct 29, 2020 at 5:22 PM

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New platform allows advertisers to buy DOOH ad space on Coinstar kiosk screens in grocery stores (Coinstar)

The Coinstar adPlanet network can tailor messages by geography, demographics, brand behavior and interests. Coinstar also announced that Neptune Retail Solutions (NRS), formerly News America Marketing, will exclusively sell adPlanet media to consumer packaged goods (CPG) advertisers in the grocery channel. […]

coinstar.com
Thu, Oct 29, 2020 at 4:00 PM

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16:9: Florida Sushi Chain Says Self-Order Kiosks Have Kept Them In Business Through Pandemic

The conventional thinking – me included – at the start of the pandemic was that the future looked particularly dark for companies that focused on interactive touchscreen technology, but the opposite has happened – and here’s a tangible example of why. […]

sixteen-nine.net
Thu, Oct 29, 2020 at 9:17 AM

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