The sources we are sharing in this week’s Now Near Next (Locomizer, TII and TomTom) all indicate increases in volume and congestion as we enter the festive season. We also include new research this week carried out on our behalf by IpsosMRBI that shows trended shopper behavior throughout 2020 and intentions for a post-Covid era. […]
Accretive Media CEO Craig Benner. With all the drama of 2020 and all the hot button issues which could create an explosive 2021, I predict an uncontroversial next 12 months. 2021 will be the year of healing. […]
Lightbox will benefit from the addition of FrontRunner's innovative WindowFront™ projection, audio and light recognition technologies, which can turn any retail window into a large-format, full-motion digital display. […]
When it comes to self-service kiosks, it can be difficult to demonstrate their real value from an ROI perspective, especially during COVID-19 when margins are tight and restrictions are high. However, new software tools are making this an easier task by providing services ranging from personalization to data analytics and mobile/physical convergence. […]
It's worth noting that while Outfront Media has been a decent dividend stock in the past, the company recently made the decision to preserve financial flexibility. The company paid quarterly dividends until the first quarter of 2020, and the most recent payout of $0.38 per share would translate to a yield of approximately 7.7% based on the stock's price in early December 2020. […]
This is a roughly 30 foot wide by 200 foot long LED canopy ceiling, doing 8K visuals, in the Mall of Dilmunia in Bahrain. It is an element of a digital out-of-home network in the mall, designed and integrated by Four Square Media, and using Navori’s CMS software. […]
By Neil Bell, New South Outdoor. How does your outdoor business attract new business? If you are like me, you focus on calling prospects and putting “Available” on your unrented displays. […]
Various tech blogs are reporting that Samsung is planning to launch a 110-inch microLED TV for the consumer market early in the new year. It’s not clear from reports whether the display will be a fixed-size version of The Wall, the company’s flagship product series for microLED, or something marketed as a different brand. […]
The COVID-19 slump has forced major advertisers like Coca-Cola and Unilever to shrink their out-of-home advertising budgets in Ho Chi Minh City, opening up a window for smaller players to seize the coveted outdoor advertising space there. […]
It’s not every day that we get a brand new conference in the AV industry. Especially from industry-leading associations like AVIXA and the Digital Signage Federation (DSF). ESPECIALLY in a pandemic year. […]
Hivestack managing director ANZ & SEA Matt Bushby: This past year has demonstrated the significant importance for brands and agencies to remain nimble. We’ve witnessed first-hand how early adopters of programmatic DOOH are in a stronger position today because they had the necessary resources to navigate the tides of our rapidly changing landscape. […]
Alys Donnelly, Head of Programmatic, Kinetic Worldwide. Growing the range of data sources that can be used to tailor creative or trigger creative delivery in certain contexts is also a real opportunity for the coming year (social listening / news triggers etc). This will offer clients real agility in delivery and make the programmatic OOH offering stand out. […]
Today’s digital out-of-home landscape is both rich and dynamic. Even so, out-of-home is often overlooked when planning digital media campaigns, which is quite frankly, a huge missed opportunity. DOOH can be as personalized, agile, and relevant as digital, mobile and online marketing, and is a strong complement to these channels! […]
Surfside Solutions Inc. ("Surfside"), a provider of advertising and data solutions focused on the cannabis industry, has launched its out-of-home ("OOH") measurement tool as an added feature to the company's Motion Signals platform. […]
Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar came together via an announcement, to define and label DOOH inventory in programmatic marketplaces based on screen type, audience and environment. James E. Johnsen, Managing Partner, Johnsen, Fretty & Company: “Love the fact that they are shaking things up and redefining the “product”. […]
