In yesterday’s Who Has What Market Share Billboard Insider referred to a slide from an OUTFRONT Media investor presentation suggesting that independent out of home companies account for 34% of US out of home market revenues. Justin Powell, President and CEO, Huntington Outdoor. […]
This year our 3-day livestream event drew nearly 1700 delegates from over 25 countries. […]
Digital Signage Summit ISE (DSS ISE) is a half-day conference produced by Integrated Systems Events in association with invidis consulting. The Digital Signage Summit series of conferences are events that explore the business, technology and strategy of the Digital Signage and DooH (Digital out of Home) marketplace. […]
Did you know that independent out of home companies have the largest share of the US out of home market? Look at this slide from OUTFRONT Media’s December 2020 Investor Presentation. Independent operators make up 34% of 2019 US out of home revenues followed by Lamar (23%), OUTFRONT (21%), Clear Channel Outdoor (17%) and JCDecaux (5%). […]
Patrick Kilduff, Partner and Chair of the Outdoor Advertising Practice joins Richard Schoenstein, Litigation Partner and Host to explore “Outdoor Advertising and the Law.” Zoning, regulation compliance and administrative law issues that arise for out-of-home signage owners and operators. […]
Sourcing the lowest-cost video wall products in an attempt to keep project costs low could actually result in higher project costs. For video wall installers and commercial integrators, product cost should be just one part of the overall equation when it comes to selecting products. […]
By Cedric Bernard, CEO, Adkom. Adkom is an opt-in network comprised of roughly 250 American, independent OOH media companies, with over 14,000 locations. National Advertisers Will Focus on Hyper-Local DOOH Buys. […]
Sony appears poised to announce a new, updated version of its much-celebrated Crystal LED video wall – the first mainstream commercial display manufacturer to ship a product based on microLED. It was way ahead of its time a few years ago, when Sony first started showing Crystal LED at trade shows. […]
The campaign is a result of winning $250k media space from Plexus Outdoor, the international planning & buying network, at the Moodie Davitt Travel & Retail Expo in October this year. The campaign creative features visuals of the brand’s popular golden-wrapped Ferrero Rocher, as two hands toast flutes of champagne. […]
by Mark Tutssel , Op-Ed Contributor. The new OOH communications landscape offers an “infinite borderless creative canvas” for marketers and agencies to think and act in a different way. Instinct, alchemy, entrepreneurial thinking and human connection will win the creative future. […]
Each company is addressing touchless in a different way. KioWare for example has launched its KioTouch, which provides QR code displayed on screen, which once scans, opens a browser mouse pad so users can control it touchlessly. After the transaction, the platform then guides customers to any landing website. […]
1. Out of home media was considered essential business State shutdown orders included lists of essential businesses that could/should continue to operate, such as this Executive Order from Connecticut’s Governor Ned Lamont: New York State, responding to a query from Lamar Advertising Company, said the company’s business function was essential. 2. […]
As of Monday night , the House has approved a $900 billion pandemic relief bill and was sending it to the Senate for late-night consideration after days of hard-fought negotiations. We are still waiting for a final signed bill and additional analysis on the final package. It does appear to Insider that this latest round of Covid Relief should be including the following: PPP Additional Funding. […]
The hackers, who have been widely reported as Russian, compromised high-profile targets like the US Commerce, Treasury, Homeland Security, and Energy Departments, as well as companies like the security firm FireEye. All of the attacks appear to stem from one initial compromise of the IT infrastructure and network-management firm SolarWinds. […]
The Audiovisual and Integrated Experience Association (AVIXA) and the Digital Signage Federation (DSF) have pushed out numbers on the recent D=SIGN: the Digital Signage Conference, with more than 2,500 industry people registering. “Total registrations for D=SIGN came to 2,540, and 41% were from outside the U.S.,” the organizations say in joint PR. […]
