"Audiences in Motion" tool can be integrated via APIs in all relevant DSPs. For the “Audiences in Motion” segment, Adsquare combines mobile audience data with SDK-derived background movement data and connects the corresponding audience segments to country specific geometries and OOH locations. […]
Mood Media’s interesting year continues, with news today that the retail experience company has been acquired by a private equity company. The company, whose range of in-store media services includes digital signage and experiential media, went into Chapter 11 this summer and then bounced right out of it in I guess was some sort of financial voodoo I won’t even try to understand. […]
D=SIGN was born from two key industry associations — AVIXA and the Digital Signage Federation — who bring us a brand new, fresh event focused solely on digital signage. After all, digital signage is one of the fastest-growing AV solutions. […]
This is an issue I’ve seen far too often, and this kind of art is what gives outdoor a bad rep for visual clutter. It looks like everything but the kitchen sink was thrown into this to catch the eye. Reminds me of the late 80’s. […]
(In Part 1, yesterday, Richard Hamlin described a court decision banning all marijuana advertising on Interstate Highways within California and on State Highways that cross its border. The decision struck down a regulation that banned such advertising only within 15 miles of the state’s border. The decision found the regulation to be inconsistent with the statute legalizing marijuana. […]
I am excited to join OAAA as Chief Marketing Officer to help evolve our organization into an even more agile and effective marketer for the OOH industry. […]
Here’s a nice example of a virtual window – a big flat panel display set up in such a way that it looks like a real window. […]
The registration page is now live for the first-ever D=SIGN Happy Hour, a virtual mixer that puts a cap on next week’s two-day online conference developed by the Digital Signage Federation and AVIXA, and hosted by those associations as well as Sixteen:Nine. […]
The title sounds a bit grandiose for what's inside. However, many people will find it useful to read overviews from AV industry insiders of recent trends in digital signage and descriptions of new products from several manufacturers. [Ed]. […]
In October, the interactive specialists rolled out Freetouch, a solution that lets anyone interact with a touchscreen from the safety of their own smartphone. Once they snap the QR code with their smartphone, the user can click, drag, scroll and perform multi-touch gestures to interact with the touchscreen without actually touching it. […]
Mesmerize expands its point of care network by adding GMHC (originally founded as Gay Men's Health Crisis), the world's first HIV/AIDS services organization. […]
WARC has released the Global Advertising Trends report: The State of the Industry 2020/21 a review of global advertising investment, media consumption and CPM inflation following our latest research from 100 markets worldwide. Key findings include: From the out-of-home industry perspective: OOH ad spend to fall by 27.3%, or $11.3bn, but it will be growing fast in 2021 (see details below). […]
Jim Wilson is the North American CEO of Europe-based Talon Outdoor, an out-of-home (OOH) advertising technology and services provider for some of the world’s biggest brands and agencies. He said today’s media supply chains lack the transparency marketers need to reliably and cost-effectively reach the right audience with the right message at the right time. […]
QMS Media could be heading back to the listed market sooner than expected, with some suggesting that its owner, Quadrant Private Equity, is looking to put the business back on the block, reports The Australian’s Bridget Carter. Quadrant purchased QMS last year in an on-market scheme of arrangement-style takeover deal for $571.6m. […]
Richard Rothfelder, Partner, Rothfelder Falick. Trump has solidified the conservative majority of the Supreme Court, with his appointments of Justices Barrett, Kavanaugh, and Gorsuch. […]
