Out-of-home agency Kinetic Worldwide wins OAAA’s OOH Media Plan of the Year award for Facebook’s “Thank You” DOOH campaign (PRNewswire)
Facebook launched the "Thank You" messaging in the New York, Los Angeles, San Francisco, and Seattle markets quickly by utilizing digital out of home (DOOH) and securing contextually relevant placements. In a Lucid study commissioned by Facebook, the "Thank You" campaign's utilization of OOH was deemed extremely successful at increasing both ad awareness and message pull through. […]
Thu, Dec 17, 2020 at 11:02 PM