By Brad Adgate. Out-of-Home Advertising: In 2021, the ad spend for out-of-home media is expected to rebound. Last year with the outbreak of COVID and ensuing economic slowdown, only digital media and local TV (from political) reported year-over-year increases in ad spend. […]
Chris Gadek is VP of Growth at AdQuick. […]
Certa Fuel and Wide Eye Outdoor have launched a first-of-its-kind partnership that will see advertising screens deployed at all pumps across 22 of Certa Fuel’s stations. In total 162 of the 17 inch screens have been rolled out across the nationwide network of fuel stations. […]
The Swedish digital signage solutions provider ZetaDisplay is continuing its strategy of growing, at least in part, through acquisitions, announcing a deal to acquire the German systems integrator NORDLAND systems GmbH. The deal took effect yesterday, and represents the listed company’s first move into the German market. […]
The Spanish start-up nsign.tv has announced a series of updates to what it calls its omnichannel communication platform. […]
GUEST POST: GEOFFREY BESSIN, INTUIFACE Geoff Bessin Inspired by our own efforts to weather a challenging pandemic-induced business climate, we – at Intuiface – decided to host a “Leadership Summit” in early February. […]
In the past year I have read several PR pieces detailing how a digital signage CMS platform has been tweaked and expanded to enable desktop communications to all the Work From Homers, but seemingly all of them have said what’s possible, not what’s happening. […]
Ever wonder how billboards first emerged? Take Times Square for example, the vibrant colors and lights from billboards illuminate the street corners and are now its trademark. But what is the history behind these billboards? […]
By Adrianne Pasquarelli. Spring is the new Christmas for marketers preparing to unleash media spending in anticipation of an explosive sales uptick as the weather warms and consumers rush to resume their everyday lives. […]
Lamar CEO Sean Reilly spoke at yesterday’s Morgan Stanley conference said that Covid cost Lamar three years worth of growth and that the company will make it back in two. Here’s a selection of his comments. What’s down? […]
Alp Ayhan is a DOOH Specialist at Platform161, part of Verve Group. Rather than stunting long-term growth in this emerging category, the pandemic instead led to DOOH becoming a more nimble and integrated part of advertisers’ overall media mixes. A big part of that has to do with the accelerated transition to programmatic DOOH buying. […]
by Alison Weissbrot. The work that stood out this past year was current, purposeful and hyperlocal. Despite spending most of our time indoors this year, out of home remained one of the most compelling mediums for brand storytelling. […]
Why RFID? This is technology that gains increasingly popularity as it is being used by retail in a wide scale. RFID is the best option for automatic, touchless, and error-free identification. […]
by Kristina Monlos. ‘Gateway to anything a marketer can dream up’: Touchless commerce has normalized the QR code, and brands are giving it a second look. Marketers are giving QR codes a second look this year, adding them to packaging, retail displays and out-of-home ads. […]
Tripleplay made its decision public yesterday, but ISE has issued statements of support from biamp, Christie, Lang AG, Panasonic and syscomtec Distribution. Tripleplay has become the first big industry name to state publicly that it has made a decision to withdraw from June’s ISE 2021 show in Barcelona, following Monday’s confirmation that the show will go ahead. […]
