Eric Kubischta, CTO, Lucit Lucit’s CTO Eric Kubischta was asked about digital billboard attribution at a recent 1 Million Cups event. Here’s a selection of his comments. […]
The Vermont industrial computer maker OnLogic has taken the interesting step of announcing its first Raspberry Pi-based industrial-grade PC, timing it in celebration of Pi Day. The little unit uses the latest CM4 Compute Module and is aimed at applications like factories, warehouses, and a range of IoT applications. […]
PPDS, a display solutions provider, has delivered more than 1,000 of its Phillips Android-powered digital signage displays at all 700 Kwik Trip convenience stores in the Midwest. With these displays, Kwik Trip can display its hot food menu at targeted times during the day, according to a press release. […]
JCDecaux’s revenues are slowly recovering from Covid but don’t expect to see a full recovery until the last half of 2021. Here are the results from the JCDecaux 2020 earnings release and JCDecaux 2020 earnings presentation. Billboard Insider translated euros to dollars using a 1 euro to 1.2 dollar exchange rate. […]
A growing number of military and government agencies are turning to direct-view LED as their next generation of audiovisual screen technology for mission-critical applications. Daktronics is proud to serve as the supplier and AV solutions partner for several recent installations in the past year. Military and government agencies have a greater need for crisp, clear image quality, even in low light content such as ... […]
By Tom Jackson, Veale Outdoor. The impact advertisements on the board have cannot be denied yet reactions are not always fed back to us so overtly, that is, of course, until an ad happens to spark controversy. […]
By Anthony (A.J.) Cioffi, Geopath. Earlier this year, both the PowerBall and Mega Millions Lottery hit near-record jackpots. As the jackpots kept climbing, people from all around the country scrambled to their local convenience stores and gas stations to try their luck. […]
The Society for Information Display (SID) has opened registration for its annual Display Week trade show and conference, which will again be all virtual, running May 17-21. […]
Out of home advertising encompasses a lot more than billboards, and one perennially popular way to promote your goods and services is on taxis. Even the rise of rideshare services hasn’t toppled the taxi in markets such as New York City and Las Vegas, where they remain popular modes of transportation. How popular? […]
There’s no doubt that digital out of home advertising (DOOH) is leading the way in the ever-growing demand for outdoor marketing in the UK. This trend was evident back in June 2019, when there were 11,024 DOOH screens located across the UK (an estimated 51% increase on the previous year), and this number is sure to have risen even further since. […]
In the advertising world, technology has presented us a level of creativity in outdoor advertising that we wouldn’t have thought was possible in our wildest dreams. It’s no wonder why there are more types of Out-of-Home (OOH) media available now than ever before. […]
This video will go over how to make good looking text on your digital sign, using contrast, colors, outlines, shadows and more. […]
The DSF if highlighting the finalists of the 2020 DSF Awards as “Work that Wins” Malaysia’s advertising community has embraced Digital OOH. With Shell’s media agency, MediaCom, we were trying to address the following challenge: “How can Shell target drivers with personalized billboard messages on how V-Power will benefit the car they are driving, while they are on the road? […]
The Launch of OOH Capital —Stephen Freitas Newest Partner Publisher’s note: Recently retired from OAAA but never being one to slow-down, Stephen Freitas shares with OOH Today the launch of OOH Capital. […]
Integrated Systems Europe’s 2021 plans for a Barcelona show in June have been officially scaled back to a two-day hybrid event in that city, followed by three more June events in other European cities. Show managers Integrated Systems Events, and its co-owners AVIXA and CEDIA, have jointly announced ISE Live & Online, a series of local events in Barcelona, Munich, Amsterdam and London. […]
