The Pandemic Prompted a Programmatic DOOH Revolution. Here’s What Comes Next (Street Fight Mag)
Alp Ayhan is a DOOH Specialist at Platform161, part of Verve Group. Rather than stunting long-term growth in this emerging category, the pandemic instead led to DOOH becoming a more nimble and integrated part of advertisers’ overall media mixes. A big part of that has to do with the accelerated transition to programmatic DOOH buying. […]
Thu, Mar 4, 2021 at 10:50 PM