For the past year, leagues and teams, looking for new revenue sources, have in many cases turned to additional advertising signage on and around the field of play. In its newest holding, Bruin Sports Capital believes it has found a way to further capitalize on existing digital boards. […]
Kevin Gephart, Sales Columnist, Billboard Insider Thanks to Clayton Stark of Porlier Outdoor for asking about the best sources of prospects during the pandemic. These strategies work for any challenging economic time. For the Dot-com bubble/recession, the mortgage crisis/recession, the formula was the same. […]
SYNNEX and Tech Data have announced a definitive agreement to merge companies, creating a monster company in the technology distribution space. The M&A deal is expected to close in Q3-Q4 and until then, the two will operate as separate companies in a “business as usual” mode. The transaction is valued at approximately $7.2 billion, including net debt. […]
Chi Lo is the director of accounts Australia & new Zealand at The Trade Desk. Here, he explains how advertisers can successfully implement programmatic digital out-of-home in their marketing campaigns. Billboards: one of the oldest ways of advertising. […]
Most of the marketing and much of the design execution for LED has been focused, rightly, on increasingly fine pixel pitch displays and tight resolutions, but there’s an interested diversion some designers are taking with addressable LED lights. […]
By Al Sermeno Photography shutterstock March Madness Insights from Geopath Geekout Fast Fact Friday by Anthony (A.J.) Cioffi Marketing Coordinator, Geopath March Madness is finally here! After cancelled tournaments last year due to the onset of COVID-19 last March, college basketball fans across the country are more than ready for this year’s games. […]
On March 15, 2021, the United States District Court for the Southern District of Texas issued an interesting First Amendment decision with potentially broad impact on the out of home industry. The case is PETA vs Hinckley, and you can access the opinion here. […]
The commercial display company PPDS, aka Philips, has announced the completion of a smart digital signage rollout to some 700 Kwik Trip convenience stores across the U.S. midwest. The c-store chain started a modernization program in 2018 and now has more than 1,000 screens in place – all of them Philips D-Line displays with embedded Android media players. […]
You can sum up the full-year out of home advertising numbers for 2020 in four words: Could have been worse. There’s not much you can say that about in 2020, a disaster of a year for everything from the concert industry to restaurants to politicians of all stripes. […]
The San Jose billboard saga continues as the City Council faces opposition, but not from the billboard industry. The allegations come from Citizens for Free Speech and Equal Justice who, as reported by the The San Jose Spotlight, illegally erected a digital billboard near Highways 880 and 101 to sell advertising. They say the billboard is legal and the city’s policy unconstitutional. […]
Hal Stevenson, Head of Development, Grace Outdoor Some advice from Grace Outdoor’s Hal Stevenson and Huntington Outdoor’s Justin Powell on finding good out of home locations taken from In Their Words – Out of Home Executives talk about out of home. Hal Stevenson, Grace Outdoor Advertising You’ve got to start with politics. […]
The much-anticipated opening of the crypto-art gallery show will also be displayed on OUTFRONT Media's OOH Assets and available for purchase through Nifty Gateway. […]
In honor of the 25th anniversary of the premiere of Friends, WB Worldwide Television Marketing commissioned BARTKRESA studio to transform the Burj Khalifa’s World’s Largest LED display. BKS animated a three-minute-long show that wove Warner Bros’ graphics into a high energy dance set to the Friends theme song. […]
Pete Hautem has 43 years experience as an out of home and printing sales rep. Billboard Insider asked Pete to talk about 2 sales successes and what he learned Pete, how did you get into out of home? I was out of a job in 1978…My wife worked in Peachtree Center in Atlanta and her friend who was working at the desk next to her walked by my wife said my husband’s company is looking for a guy. […]
This is an interesting use for transparent OLED displays – the reception area for a commercial property company based in New York. There are three see-through OLEDs tiled together, fronting some sort of display case with, I think, engineered structural lumber and maybe some building models. […]
