Editors’ Picks

World Out of Home Organization Adds Eight Members (Billboard Insider)

The World Out of Home Organization has increased its global representation with eight new members, three from Italy. The new members are Out of Home media owners Red Tape Media in Pakistan and Impres in Bulgaria and, from the technology sector, BLIMP, XuniPlay and Pladway (all Italy), TDT based in Uruguay and Absen (China.) The UK’s leading poster distribution specialist PCDS has also joined. […]

billboardinsider.com
Thu, Mar 25, 2021 at 9:00 AM

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Five Things from Clear Channel’s 2020 Report (Billboard Insider)

Clear Channel Outdoor emerges from Covid with a whole lot fewer employees, more digital signs and a footprint in 22 countries and a too-low cashflow margin.  Here are five things Insider noticed after reading the Clear Channel Outdoor 2020 10k. […]

billboardinsider.com
Wed, Mar 24, 2021 at 5:08 PM

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Jack Myers and Anna Bager Discuss Out-of-Home Growth Opportunities (MediaVillage)

MediaVillage founder and media ecologist Jack Myers said, "Out-of-home is a perfect place for creative agencies to start looking for more creative approaches" in a conversation with Anna Bager, the president and CEO of the Out of Home Advertising Association of America (OAAA). The interview is available to watch on-demand. […]

mediavillage.com
Wed, Mar 24, 2021 at 4:00 PM

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Digital OOH Exhibition Highlights Black Land Ownership From 400 Years Ago (AdWeek)

As out of home ad spending began its slow recovery in early January, the Westfield World Trade Center sought to turn space typically devoted to marketing messages into one that reflects upon the area’s centuries-long connection to the Black community. […]

adweek.com
Wed, Mar 24, 2021 at 3:00 PM

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16:9 Podcast: Renaud Lafrance On How Stingray Business Drives Retail Experiences

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Montreal’s Stingray has built up a global business providing curated music channels for consumers on their cable systems and through streaming, and also for retail through in-store radio systems. […]

sixteen-nine.net
Wed, Mar 24, 2021 at 2:59 PM

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Paul Fleuranges on Trends in Digital Signage for Transit (DS Federation)

DSF Board Member Paul Fleuranges is interviewed as part of this AV Network article about trends in transit communications and digital signage. The article is written by  Jim Beaugez. […]

digitalsignagefederation.org
Wed, Mar 24, 2021 at 2:54 PM

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16:9: How a Swiss Pharma Retailer Uses Analytics Based on Computer Vision to Drive Sales

Here’s an operating example of a computer vision-based analytics platform being tied to digital displays and specifically used to drive sales of endemic products in a store. In this case, it is roughly 120 pharmacies in Switzerland under the TopPharm banner. […]

sixteen-nine.net
Wed, Mar 24, 2021 at 7:54 AM

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Verizon Brings Place Exchange’s Publisher Network to Their DSP (Verizon Media)

Continuing our leadership in programmatic DOOH (digital out-of-home) solutions, Verizon Media is excited to announce a partnership with Place Exchange, a leading OOH supply platform. In partnering, we’re bringing Place Exchange’s high-impact publisher network to our DSP, giving advertisers access to one of the largest supplies of premium DOOH media available. […]

verizonmedia.com
Wed, Mar 24, 2021 at 6:30 AM

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Broadsign Releases Broadsign Control 14.0 (Broadsign)

We’re all about making life easier for our customers. That’s why we’re extremely excited to announce the release of Broadsign Control 14.0, which comes packed with new features meant to give you more power over your network and easier access to the tools you love. We’ve also made major updates to our player software and improved integration with Broadsign Direct. […]

broadsign.com
Wed, Mar 24, 2021 at 5:45 AM

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Five Things from OUTFRONT’s 2020 Report (Billboard Insider)

OUTFRONT leaves Covid with fewer employees, fewer billboard leases and more digital screens.  OUTFRONT’s capital spending will increase in 2021 although the increase won’t match Lamar’s increase because OUTFRONT’s markets are taking longer to rebound from covid.  Here are 5 things Insider learned from reading OUTFRONT’s 2020 10k. […]

billboardinsider.com
Tue, Mar 23, 2021 at 6:05 PM

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16:9: Outfront Media Adopts Broadsign as DOOH Ad Management Platform

I can’t think of another CMS software company that has managed to build up something akin to dominance in a vertical market the way Broadsign has with ad-based Digital OOH Networks. The one exception would perhaps be STRATACACHE, but in a very different vertical – major QSR chains. […]

sixteen-nine.net
Tue, Mar 23, 2021 at 6:00 PM

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Swiftmile Joins Geopath (OOH Today)

  Swiftmile Becomes Member of Geopath Membership to provide micromobility infrastructure company with insights and a network to fuel the expansion of its DOOH offering San Carlos, CA  – Swiftmile, the pioneer in micromobility charging infrastructure and technology solutions, announced today it has joined Geopath, the not-for-profit organization that provides the industry-standard measurement currency for the out-of-home (OOH) advertising industry.  As Swiftmile expands its national digital out-of-home (DOOH) ad network, this partnership with Geopath will help Swifmile’s digital ad screens maximize their impact. […]

oohtoday.com
Tue, Mar 23, 2021 at 5:00 PM

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Billboard Analyst Paul Wright on the Baltimore Billboard Tax (Billboard Insider)

Many readers know that my background is in commercial real estate. What they may not know is that I started my career with the Maricopa County Assessor’s office appraising commercial real estate for tax assessment (or equalization). Those were lean earning years, but I loved the analytical office work and getting out of the office to look at new buildings popping up all over Phoenix. […]

billboardinsider.com
Tue, Mar 23, 2021 at 12:00 PM

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Signagelive at Thirteen Group (DS Federation)

DSF Member Signagelive has written this article about their successful installation of a content management system for the Thirteen Group. Introduction Thirteen Group have over 1500 staff ensuring 70,000 customers across the North East and Teesside have access to homes and support. […]

digitalsignagefederation.org
Tue, Mar 23, 2021 at 9:39 AM

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COMMB Appoints Four New Members to Board of Directors (OOH Today)

  New COMMB Board members Aballini, Bansavatar, Leroux COMMB Appoints Four New Members to Board of Directors Toronto, Canadian Out of Home Marketing Bureau (COMMB) announced the appointment of four new members to its Board of Directors. […]

oohtoday.com
Tue, Mar 23, 2021 at 8:45 AM

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