Gas station digital signage is a great way to change the way your business interacts with customers and earn more through a local advertising network. There is a wide variety of gas stations. Big and small, they dot thousands of roads beaconing with lights and promising a good rest to the car-owners. […]
2021 OBIE AWARD FINALISTS The 2021 OBIE Finalists have been announced 2021 OBIE Award Finalist List is Here Congratulations! 2021 OBIE Awards Virtual Show: The 2021 OBIE Awards virtual show will be held on Monday, May 24th to kick off the annual OAAA/Geopath Out of Home Media Conference hosted May 24 – 26, 2021. Click here to register. […]
Pete Hautem, Out of home sales rep Pete Hautem has 44 years experience in selling out of home. Here are a couple of his keys to effectively selling out of home. Believe in what you’re selling. You’ve got to believe in the concept you’re selling. If I didn’t believe in out of home I wouldn’t have been doing this for 44 years and loving every single minute of it. […]
Out of Home is still a great value versus other forms of media. Here’s a chart from the PJ Solomon March 2021 Media monthly which compares the CPM (cost per thousand views) of out of home versus media and online advertising. Bulletins and posters have a CPM cheaper than TV, Podcasts, radio, mobile video, desktop video, newspapers and magazines. Only mobile display and general display ads are cheaper. […]
Companies integrate product streams to offer B2B marketers the ability to attribute Bombora Company Surge® to programmatic DOOH exposure New York, UNITED STATES, Montreal, CANADA – March 24, 2021 – Hivestack, the global adtech leader in programmatic digital out-of-home (DOOH) advertising, has partnered with Bombora, the market leader in the B2B intent data space, to drive innovation in measurement for programmatic DOOH. […]
Hat Tip to LV resident Tom McGowan The huge transparent LED mesh display that lines one side of the new NFL stadium in Las Vegas is coming down … temporarily. The 27,600 sq. ft. […]
New York, NY – Intersection, the leading smart cities media and technology company, today announced the launch of Creative Labs, a new in-house service that provides clients with consultation, design services and production for their digital, static and specialty media out of home (OOH) campaigns. […]
Rancho Santa Margarita, CA – March 24, 2021 – Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced a contract with Siemens to install rear-facing Road Runner digital media panels on technicians’ vans across the country. […]
The World Out of Home Organization has increased its global representation with eight new members, three from Italy. The new members are Out of Home media owners Red Tape Media in Pakistan and Impres in Bulgaria and, from the technology sector, BLIMP, XuniPlay and Pladway (all Italy), TDT based in Uruguay and Absen (China.) The UK’s leading poster distribution specialist PCDS has also joined. […]
Clear Channel Outdoor emerges from Covid with a whole lot fewer employees, more digital signs and a footprint in 22 countries and a too-low cashflow margin. Here are five things Insider noticed after reading the Clear Channel Outdoor 2020 10k. […]
MediaVillage founder and media ecologist Jack Myers said, "Out-of-home is a perfect place for creative agencies to start looking for more creative approaches" in a conversation with Anna Bager, the president and CEO of the Out of Home Advertising Association of America (OAAA). The interview is available to watch on-demand. […]
As out of home ad spending began its slow recovery in early January, the Westfield World Trade Center sought to turn space typically devoted to marketing messages into one that reflects upon the area’s centuries-long connection to the Black community. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Montreal’s Stingray has built up a global business providing curated music channels for consumers on their cable systems and through streaming, and also for retail through in-store radio systems. […]
DSF Board Member Paul Fleuranges is interviewed as part of this AV Network article about trends in transit communications and digital signage. The article is written by Jim Beaugez. […]
Here’s an operating example of a computer vision-based analytics platform being tied to digital displays and specifically used to drive sales of endemic products in a store. In this case, it is roughly 120 pharmacies in Switzerland under the TopPharm banner. […]
