Editors’ Picks

Two Cautions About Financing a Billboard With a Lease (Billboard Insider)

Several companies offer lease financing for billboards.  They offer fast approval.  They often do 100% financing.  Financing charges are falling and reasonable.  And collateral is limited to specific assets.  Insider computed a financing charge of approximately 8% on the most recent billboard lease he examined.    There are two disadvantages of financing your billboard with a lease. […]

billboardinsider.com
Sun, Mar 28, 2021 at 1:45 PM

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The Ultimate Guide to Outdoor Advertising (75Media)

For raising brand awareness in your local area and boosting sales, you’re unlikely to find a more effective method of promoting your business than outdoor advertising. Between strategically placed roadside billboards and digital out of home (DOOH), outdoor advertising is ideal for putting your business in front of potential new customers and amplifying your key messages. […]

75media.co.uk
Sun, Mar 28, 2021 at 1:15 PM

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How Glossier Used Empty Movie Theater Marquees for Its Latest Campaign (Morning Brew)

As the weather gets warmer (and vaccinations continue), more people will presumably be venturing outside—aka where movie theaters live. Glossier is taking advantage of that. Glossier’s latest campaign is the opposite of Taylor Swift’s T-shirt in her “22” music video—it definitely has “a lot going on at the moment. […]

morningbrew.com
Sun, Mar 28, 2021 at 1:10 PM

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16:9: Irish Firm Planning Giant LED-Driven Selfie Statues in 21 Cities Around Globe

Via Invidis An Irish company, based in Dublin, is pitching to put 21 giant LED-driven statues in 21 cities around the world, by the end of 2021. The statues have addressable LED units and support some basic movement, making it possible for the things to feature famous people, but also capture, map and then display giant selfies of the people who pay to see the attraction up close. […]

sixteen-nine.net
Sun, Mar 28, 2021 at 1:07 PM

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Broadsign Webinar: Why Programmatic DOOH Is Now a Must, March 30 (The Drum)

For a long time, digital has been a vital element in the marketer’s toolkit. From SEO optimisation to content marketing, email, video and social media, it has long played a prominent role in marketing strategy. […]

thedrum.com
Sun, Mar 28, 2021 at 1:05 PM

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16:9: Those Spinning LED Wand Thingies Find an Application – Public Art

The madly spinning LED wands that started showing up at AV trade shows maybe four years ago have always been good at attracting crowds at booths, but I’ve not seen or read much that suggests broad adoption in the real world. […]

sixteen-nine.net
Sun, Mar 28, 2021 at 1:00 PM

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How Do I Trigger Content to Many Players Fast? (DS Federation)

DSF Member Signagelive has written this article about how to trigger content to many players quickly. There are many situations where you need to change the content that is being shown on your digital signage display or displays, immediately, without needing to log in to your CMS and schedule new content. […]

digitalsignagefederation.org
Sun, Mar 28, 2021 at 12:45 PM

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16:9: See the Difference Between “Naked” DV LED Modules and Ones Coated to Protect Against Damage

I’ve written a few times about the hardened, engineered coatings that some direct view LED manufacturers are using on their modules to better protect against damage. It’s been a little hard to explain and even harder to show in trade show photos I’ve grabbed, but this close-up comparison image does a good job. […]

sixteen-nine.net
Sun, Mar 28, 2021 at 12:00 PM

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The Role of Digital Signage in Bank Transformation (Digital Signage Today)

Bank branches of the past were large one-stop shops for all things finance, but online and mobile banking have eliminated much of a branch's tasks. As a result, banks have begun transforming branches to deliver more coffee-shop like customer experiences and digital signage is helping with the transformation. […]

digitalsignagetoday.com
Sun, Mar 28, 2021 at 11:00 AM

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Audiovisual Projects at CSU-Pueblo: A Conversation with Athletic Director Paul Plinske (Daktronics)

During a recent podcast episode, Justin and Matt were joined by Paul Plinske, Athletic Director for Colorado State University – Pueblo, who shared his experience bringing new audiovisual solutions to campus. This includes recent projects for their football stadium, arena and baseball field. […]

blog.daktronics.com
Sun, Mar 28, 2021 at 6:00 AM

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Five Ideas for In-Store Digital Signage in Gas Stations (Kitcast)

Gas station digital signage is a great way to change the way your business interacts with customers and earn more through a local advertising network.   There is a wide variety of gas stations. Big and small, they dot thousands of roads beaconing with lights and promising a good rest to the car-owners. […]

blog.kitcast.tv
Sun, Mar 28, 2021 at 5:00 AM

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The 2021 OBIE Finalists List (OOH Today)

2021 OBIE AWARD FINALISTS The 2021 OBIE Finalists have been announced 2021 OBIE Award Finalist List is Here Congratulations! 2021 OBIE Awards Virtual Show: The 2021 OBIE Awards virtual show will be held on Monday, May 24th to kick off the annual OAAA/Geopath Out of Home Media Conference hosted May 24 – 26, 2021. Click here to register. […]

oohtoday.com
Thu, Mar 25, 2021 at 4:55 PM

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Pete Hautem’s Keys to Selling Out of Home (Billboard Insider)

Pete Hautem, Out of home sales rep Pete Hautem has 44 years experience in selling out of home.  Here are a couple of his keys to effectively selling out of home. Believe in what you’re selling. You’ve got to believe in the concept you’re selling.  If I didn’t believe in out of home I wouldn’t have been doing this for 44 years and loving every single minute of it. […]

billboardinsider.com
Thu, Mar 25, 2021 at 1:00 PM

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Out-of-Home Still a Bargain Compared to Other Media (Billboard Insider)

Out of Home is still a great value versus other forms of media.  Here’s a chart from the PJ Solomon March 2021 Media monthly which compares the CPM (cost per thousand views) of out of home versus media and online advertising.  Bulletins and posters have a CPM cheaper than TV, Podcasts, radio, mobile video, desktop video, newspapers and magazines.  Only mobile display and general display ads are cheaper. […]

billboardinsider.com
Thu, Mar 25, 2021 at 12:00 PM

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Bombora to Provide Programmatic DOOH Intent Measurement to Hivestack (DPAA)

Companies integrate product streams to offer B2B marketers the ability to attribute Bombora Company Surge® to programmatic DOOH exposure   New York, UNITED STATES, Montreal, CANADA – March 24, 2021 – Hivestack, the global adtech leader in programmatic digital out-of-home (DOOH) advertising, has partnered with Bombora, the market leader in the B2B intent data space, to drive innovation in measurement for programmatic DOOH. […]

dpaaglobal.com
Thu, Mar 25, 2021 at 11:30 AM

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