Editors’ Picks

AdExchanger: OAAA joins the efforts to standardize OOH measurement, releases new guidelines on how to validate mobile data near billboards

by Allison Schiff. Rebound aside, there’s another challenge that has perennially plagued the DOOH industry: the fact that there’s never been a single accepted standard to measure exposure to digital out-of-home media. Attribution providers have tried to develop solutions, but their efforts have faltered without industry specs to guide them. […]

adexchanger.com
Sun, May 9, 2021 at 11:13 AM

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OAAA Releases Standardization Guidelines And Best Practices For Exposure Methodology In Digital Out-Of-Home Advertising (PRNewswire)

The Out of Home Advertising Association of America (OAAA), has released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The "OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices" will establish an industry-wide measurement standard, while allowing for ongoing improvements. […]

prnewswire.com
Sun, May 9, 2021 at 11:11 AM

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Digital signage vs. kiosks: What’s the difference? (DSToday)

by Bradley Cooper. Digital signage and kiosks used to be two clearly distinct pieces of technology, but that distinction has blurred in recent years. Many companies may ask "what's the real difference between digital signage and kiosks" and "how do I know which one is best for me? […]

digitalsignagetoday.com
Sat, May 8, 2021 at 5:44 PM

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The list of former OOH executives who joined the new agency OOH Capital

TOM GODDARD, CHAIRMAN. Tom is one of the most experienced senior executives in the field of OOH Media internationally and former Chairman and Chief Executive Officer of several major OOH companies including Ocean Outdoor and CBS Outdoor’s International division, overseeing a team of more than 2,500 employees across Europe and Asia. […]

oohcapital.com
Sat, May 8, 2021 at 5:26 PM

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How to develop a billboard site (Billboard Insider)

AGE Advertising President Andy Goodman has 33 years experience developing and siting billboards. Today he talks about the development process in California. I look for a sign code that I can work with. […]

billboardinsider.com
Sat, May 8, 2021 at 5:06 PM

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How to use social media to market billboards (Billboard Insider)

Southeastern Signs' Robert Wallace and Mixed Media’s Denny Orsinger. Robert Wallace, Founder, Southeastern Signs. I can only talk to so many people per day on a phone. […]

billboardinsider.com
Sat, May 8, 2021 at 5:02 PM

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16:9: VSBLTY, Onyx Glass Partner On Idea Of Cooler As A Service For Digital Chiller Door Screens

The screens as grocery and c-store chiller doors thing has been around perhaps as long as a decade, and while marketplace adoption seems pretty limited to date, there are still companies getting into the concept and adding their own ideas on a special sauce, like AI. […]

sixteen-nine.net
Fri, May 7, 2021 at 9:44 AM

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MTM and VIOOH release ‘State of The Nation – Programmatic Out of Home’ report

We surveyed 600 senior agency and advertising executives across the UK, US and Germany, and 100 senior industry executives in Hong Kong to understand perceptions of programmatic out of home, how it compares to other media, and wider planning and buying decisions. […]

wearemtm.com
Fri, May 7, 2021 at 12:10 AM

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Sharp launches the world’s largest 8K display (Marketing Stockport)

The new large format display is the largest 8K monitor available on the market and reproduces images at a higher resolution than the human eye can capture, delivering a high level of contrast and significant benefits to an increasing number of businesses that rely on high levels of detail and accuracy. […]

marketingstockport.co.uk
Fri, May 7, 2021 at 12:08 AM

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JCDecaux and Ocean Outdoor support a worldwide campaign promoting awareness of ovarian cancer (Sign Link)

Messaging will appear on the iconic Piccadilly Lights in London and Times Square billboards in New York to mark World Ovarian Cancer Day on May 8th, while additional content is set to feature on more than 350 other UK billboard sites given by JCDecaux. […]

signlink.co.uk
Fri, May 7, 2021 at 12:08 AM

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OUTFRONT Recovering Slower Than Lamar, Revenue Down 33% in Q1 2021 (Billboard Insider)

OUTFRONT is recovering from COVID slower than Lamar. Here are the results from OUTFRONT’s 1Q 21 earnings release, 1Q 21 earnings presentation and conference call. Revenue declined by 33% to $259 million during the first quarter of 2021. […]

billboardinsider.com
Thu, May 6, 2021 at 2:00 PM

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16:9: Starbucks Takes Digital End-Cap Concept Into the Aisles at ASDA Supermarket in UK

My Linkedin feed had a post up from the UK about a digital merchandising display for Starbucks in the aisles of an ASDA supermarket. The display is like a digital end-cap, except it was in-aisle and uses tactics like fins and angled displays to try to grab shopper attention. […]

sixteen-nine.net
Thu, May 6, 2021 at 12:00 PM

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Poll: Would You Run This Copy? (Billboard Insider)

A Calvert County sign is flying around twitter and social media. Here’s a picture of the sign. Twitter has censored the sign but it’s easy to see what the billboard says. […]

billboardinsider.com
Thu, May 6, 2021 at 11:30 AM

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ScreenBeam Will Turn Displays Into Digital Signage With Carousel Cloud (AV Magazine)

By Guy Campos. Screenbeam wireless presentation systems can now be used with Carousel Cloud media players to turn displays into digital signage when not in use for meetings and classes. US-based Carousel Digital Signage has partnered with ScreenBeam to keep meeting spaces and classrooms alive with digital signage content while screens are idle. […]

avinteractive.com
Thu, May 6, 2021 at 11:00 AM

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Lamar’s Teacher Appreciation Campaign Receives 2,500 Submissions (Billboard Insider)

In April Billboard Insider wrote about Lamar’s Teacher Appreciation week campaign which is running this week. The campaign allows anyone to submit a teacher to be honored by completing an online form. Lamar has received over 2,500 submissions so far, and teachers will be displayed on more than 620 digital billboards on a rotating basis throughout this week. […]

billboardinsider.com
Thu, May 6, 2021 at 10:00 AM

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