By John James, Signbird Operators ask me if they should list their billboard inventory as “Sold” or “Available” on their OOH website. Great question! The last thing you want to do is give a potential advertiser a reason NOT to pick up the phone and call you. […]
Link Media CEO Scott Lafoy and Lamar CEO Sean Reilly on the benefits of decentralized management taken from In Their Words – Out of Home Executives Talk About Out of Home. Scott Lafoy, CEO, Link Media: First and foremost, we’ve been establishing local managers for each of our primary markets where before we had regional management in the past. […]
Jonathan Gudai speaks with Maria Bartiromo, of Fox Business Channel, about Adomni, Uber OOH and the transformative growth potential of programmatic digital out of home. […]
iOS 14.5 is dropping next week. So many of us in the advertising world will be watching and tracking the impact of the App Tracking Transparency (ATT) change to see the gravity of the reductions in the quantity of observed IDFAs. At this point, Adomni‘s main mobile location data partners are not overly concerned. […]
What if we told you that it’s possible to land online press coverage and boost the profile of your brand without necessarily needing to hire an established PR firm to work on your behalf? This is excellent news for small businesses, who can leverage outdoor advertising (OOH) and digital marketing channels to achieve national headlines without excessive spending. […]
Andy Goodman, President of AGE Advertising, has 34 years experience siting and developing billboards. Today he talks about what makes a good billboard site and the most difficult site he ever developed. Andy Goodman, President, AGE Advertising How did you get started in site development. […]
We all have a part to play in the fight against climate change. As marketers, we have a unique opportunity to help increase awareness, drive understanding, and inspire action. We also have an obligation to act, ourselves. […]
VIOOH, a global digital out-of-home marketplace, has announced its expansion into the Australian market. The announcement: Leading global digital out of home marketplace VIOOH, today announced its expansion into the Australian market, partnering with JCDecaux Australia to enable its premium digital inventory to be traded programmatically. […]
What makes an advertisement stand out and sink in depends on how well it resonates with its audience. A message that can tap into consumers’ emotional, cognitive, and behavioral dimensions stands a better chance of being noticed and remembered. So how can a brand find its way into this deeply personal space? […]
The Royal Navy has launched a recruitment campaign for its most classified division, the Submarine Service, appearing on larger format digital screens in London, Manchester and Birmingham this week. Created by Engine and following on from the success of their recent TV spots, the interactive outdoor campaign both hides and reveals its message in ‘QR code pixilation’. […]
Samsung Electronics is inviting all customers, partners and fans of Samsung’s digital signage to visit the latest in its series of Virtual Experience (VX) Showcases, focused on control room environments. […]
MH Outdoor has closed two acquisitions: Price Advertising and Tennessee Valley Advertising. Price was a family owned firm with 48 billboard faces in west central Alabama. Tennessee Valley Media was established in 2012 as a division of Tennessee Valley Printing Co. […]
Touch Taiwan is now running in Taipei – with an in-person exhibit hall and with virtual components aimed, at least in part, on foreign buyers who reasons we all know can’t get to the almost COVID-free island country. There are reasons to pay attention because a big chunk of the digital signage display and playback hardware business emanates from Taipei and its surroundings. […]
That secret sauce? Digital signage. Whether inside or out, it’s supplying marketers methods to reach customers where the greatest impact is – on location. […]
What the latest mobility trends tell us about OOH advertising’s near future The COVID-19 pandemic isn’t in the rear-view mirror quite yet, but there is a lot of optimism brewing about life returning back to normal—or at least, some semblance of it. One of the leading indicators of this is consumer mobility, which has recently returned to its pre-pandemic levels across the country. […]
