This means that Neo Advertising is the new contact person for all customers, agencies and intermediaries in the Swiss advertising market, as stated in a message from the OOH company. […]
Mark Read, Chief Executive Officer of WPP, the world’s largest advertising company, has given a fascinating insight into how WPP sees the world of marketing, advertising and media developing in the years ahead. […]
The majority of the anamorphic 3D creative visuals we’ve highlighted in recent months have some from China and South Korea, but here’s a new one from London’s Picadilly Circus. It is a promo on a wraparound LED board, operated by Ocean Outdoor in the famed tourist district, for the new Netflix film Army of the Dead, directed by Zack Snyder. […]
Yesterday, Insider ran a press release announcing the hiring of Will Denton to a new position at the IBO. We caught up with Will to get to know him and learn how a musician ended up in the billboard business. What’s your background? […]
It is World Bee Day, and to mark it and generate some buzz (sorry) about the critical importance of bees to food supplies, the Canadian media company Pattison is working with the almond milk company Silk on an out of home program that includes putting up bee hotels at select highway billboards around Montreal. […]
Age Advertising President Andy Goodman has 33 years experience siting and developing billboards. Today discusses how to make the case for your billboard. Let’s start with the City Council. […]
One of the reasons that LED display manufacturers have turned to bundled products and fixed sizes is that they say the pro AV ecosystem, as a whole, is still somewhat unfamiliar with the technology and how it goes together. So they struggle to sell something they don’t totally understand – given all the references to pitches and diodes and modules and cabinets and on and on. […]
Concept-Cycles Hamburg, Germany, recently installed Philips professional displays, transforming a once empty ground floor space into a thriving, COVID-compliant, interactive space in just three weeks, according to a press release. Concept-Cycles offers full bike servicing, fitting, repairs and buying advice. […]
NATIONAL – do it outdoors media has announced a strategic partnership with StreetMetrics in an effort to revolutionize moving out-of-home (OOH) media campaigns with stronger analytics. […]
By Joe Mandese. Less than two weeks after unveiling new out-of-home ad industry guidelines for measuring digital out-of-home advertising utilizing mobile “identity data,” the Out-of-Home Advertising Association of America this morning released new guidelines for measuring overall out-of-home advertising that appear to be a step backwards. […]
By Tony Jarvis, Olympic Media Consultancy. Is there a rift in the U.S. out-of-home advertising measurement industry? […]
By Will Farmer; Discussion with June Sauvaget, CMO of Brex. This week, fintech unicorn Brex is rolling out a multi-city out of home (OOH) campaign focused on targeting small business customers in local DC, Miami and Houston markets. Brex, who is no stranger to OOH advertising, saw unique success from its original campaign, attributing 30% of its customer acquisition to the billboards. […]
This post needs to be run every couple years. Repeat after me: Billboards are not passive income. Billboards are not passive income. […]
Paris, May 19th, 2021 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that, following a competitive tender, its subsidiary JCDecaux Belgium has won the street furniture contract for the city of Brussels (Brussels Capital metropolitan area: 1.2 million inhabitants), Belgium’s capital city and seat of several European Union institutions. […]
NEW YORK, May 18, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, proudly announced today the appointment of Jim Wilson, CEO of Talon America, to its Board of Directors. Wilson is the U.S. CEO of Europe-based, private equity backed Talon Outdoor. […]
