Advertisers today rethink their targeting strategies to ensure they strike the right balance of reaching their customers without appearing invasive. […]
Guest Post: Florian Rotberg, Invidis This post first appeared in the German language publication managed by Invidis. […]
Kinetic’s Keith “Kappy” Kaplan: Out of home is a 200 year old startup. […]
WASHINGTON D.C. (May 26, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released OpenDirect 1.5.1, an update to the specification that will allow OOH media companies to offer premium inventory though an automated workflow. […]
Houston’s Data Call Technologies has pulled together the data feeds and underlying data collection toolset to create a real-time Amber Alert feed, working on collaboration with the Office of Justice Programs (OJP) and the National Center for Missing and Exploited Children (NCMEC). […]
ST. PETERSBURG, Fla. — Starlite Media, the country’s leading premium shopper marketing and out of home advertising company, has today announced that Randall Beard, a leading and award-winning independent Board Member, Advisor and C-Suite General Management Executive, has been appointed Executive Chairman at Starlite Media, effective immediately. […]
WASHINGTON D.C. (May 26, 2021) – After a year of social distancing, Americans are optimistic about summer travel, with 51 percent of consumers stating that they are going to travel as much or more than in pre-Covid times. […]
The Minneapolis subscription content company Screenfeed has added cryptocurrency to its financial graphics feed, with the numbers available on some 1,000 different coins. The rationale is that cryptocurrency is so fast-moving that it is very sticky content – material people keep looking back to – regardless of the venue. […]
SnapAV, in its quest to be a one-stop shop for professional integrators, has added BrightSign digital signage media players to its commercial portfolio. BrightSign provides the players and cloud-based digital signage networking and has shipped nearly 2 million players to date, according to a press release. […]
VITEC has announced a technical collaboration with LG Business Solutions that allows enterprise customers to effectively and securely deliver — and playback — real-time multicast MPEG video on LG’s smart digital signage displays. […]
By Bob McCuin, EVP and CRO, Clear Channel Outdoor. Publisher’s note: Here is a recent post by BOB MCCUIN executive vice president and chief revenue officer of Clear Channel Outdoor Americas. […]
By John McCarthy. Could in-game advertising one day rival Facebook’s scale? Ad pioneers, enabled by programmatic tech, believe targeted ads and branded integrations delivered natively into 3 billion gamers’ favorite worlds could bring about a new era of economic prosperity and fund the birth of a metaverse. […]
By Joe Mandese. In a major push to equate video ads in digital out-of-home venues with linear TV, OTT and streaming, the Out-of-Home Advertising Association of America (OAAA) today is releasing its first “Buyer’s Guide” devoted to video advertising. […]
The Out of Home Advertising Association of America (OAAA), today released its first “OAAA Digital Video Out of Home (VOOH) Buyers’ Guide” to help advertisers navigate the VOOH landscape and take advantage of the medium’s benefits. […]
Billboard Insider has confirmed with several sources that Kym Frank has resigned as Geopath President. Frank had been President of the out of home audience measurement organization since 2015. Frank was a forceful advocate for the power of out of home in her blog posts and twitter feed. […]
