Editors’ Picks

16:9: Shoppers Pass Through 20-Meter LED Tunnel to Get Into Flashy New Sydney Food Hall

Photo: Kimberley Low In another sign that direct view LED is mainstreaming as a display option, here is a digital tunnel for a travelator – one of those flat escalator thingies that allows carts and roller bags – that leads up from a parkade into a high-end supermarket that’s opened up in Sydney, Australia. […]

sixteen-nine.net
Tue, May 11, 2021 at 10:30 AM

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A Jeweler Starts a “Sign War” With a Chick-Fil-A (OOH Today)

The jeweler takes on the fast food operator in declaration of a sign war. Starting a ‘sign war’ with next door fast food Chick-Fil-A, local jeweler and active promoter of his business, Jeff Dennis started a back and forth battle, with each using their respective on premise signs to game the other in a war of words. […]

oohtoday.com
Tue, May 11, 2021 at 10:00 AM

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New Seasons Market Deploys Enplug Digital Signage (Digital Signage Today)

New Seasons Market, a grocery store with 26 locations in Washington, Oregon and California, recently deployed Enplug's digital signage solution for internal communications for its more than 3,000 employees, according to a press release. With Enplug, New Seasons Market can centrally control all content to ensure consistent corporate branding and site-specific content in each store. […]

digitalsignagetoday.com
Tue, May 11, 2021 at 7:00 AM

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Formetco Announces The Formetco Select Safety Equipment Product Line (Billboard Insider)

Duluth, GA: Formetco announces today the launch of the Formetco Select Safety Equipment Product line, the first and only comprehensive safety packages specifically designed for outdoor advertising professionals. Billboard Operators can now purchase all-inclusive safety equipment to outfit new climbers or upgrade their inventory at an attractive price. […]

billboardinsider.com
Tue, May 11, 2021 at 6:00 AM

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Here Are the Digital Out of Home Methodology Standardization Guidelines and Best Practices (OOH Today)

A detailed look at the guidelines and practices, and ‘Key Contributors’, ‘Participants’ and ‘Companies’ who provided ‘inputs. […]

oohtoday.com
Mon, May 10, 2021 at 4:00 PM

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Landmark Adds No New OOH Assets in 1Q 2021 (Billboard Insider)

Landmark Infrastructure revenues and cashflow increased sharply but the company did not add any new out of home advertising lease or easements. Here’s a summary of the Landmark 1Q 2021 financial release and conference call. Revenue increased 25% to $17 million during the first quarter of 2021 due to acquisitions during the second half of 2020. […]

billboardinsider.com
Mon, May 10, 2021 at 3:00 PM

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Six Reader-Submitted Sales Objections and How to Handle Them (Billboard Insider)

By Kevin Gephart. In my last column 5 more sales objections and how to handle them I asked readers to identify sales objections. Thanks for all the comments. […]

billboardinsider.com
Mon, May 10, 2021 at 2:30 PM

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£25M Deal Will See Ads Beamed Onto 35 Digital Screens at Edinburgh’s St. James Quarter (Edinburgh News)

Advertising firm Ocean Outdoor has secured a £25 million contract for a network of 35 digital screens at the new St James Quarter in Edinburgh. By Scott Reid. Ocean said it had been awarded the ten-year digital “out-of-home” advertising contract following a competitive pitch with a lifetime contract value of £25m. […]

edinburghnews.scotsman.com
Mon, May 10, 2021 at 12:00 PM

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16:9: DOOH Boards Around Globe Used as Digital Gallery for New David Hockney Artwork

The work of British artist David Hockney is being celebrated this month on digital OOH media displays in the big tourist zones of major global cities. Hockney’s new piece – Remember you cannot look at the sun or death for very long – was created on his iPad while he was stuck like everyone else in quarantine in the past year or so. […]

sixteen-nine.net
Mon, May 10, 2021 at 10:00 AM

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Cinepolis Selects nsign.tv for Digital Signage (Digital Signage Today)

Cinepolis, a cinema line based in Latin America, has selected nsignt.tv to handle its digital signage channels in Mexico, Brazil and part of the U.S. AV integrator Stratech has remotely downloaded and installed 1,600 nsign.tv players for Cinepolis displays so far, according to a press release. […]

digitalsignagetoday.com
Mon, May 10, 2021 at 8:00 AM

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16:9: Is Your Digital Signage Business Being Affected By Global Semiconductor Shortages?

I have been hearing, for weeks now, about a shortage of semiconductor microchips – the smarts inside everything from cars to countertop home appliances. And pro AV technologies. There is more demand than supply at the moment, and that may affect the availability of new product. […]

sixteen-nine.net
Sun, May 9, 2021 at 11:58 AM

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16:9: New Research Suggests Touchscreens Leading Public Display Sector Recovery

As digital signage and retail tech sellers continue to tout touchless solutions – using voice, gesture, hover and QR-to-smartphone set-ups – the main buyers out there appear to be opting for screens that get touched. New research from OMDIA says the Interactive Touch (IFP/Touch) segment actually leads the recovery being seen in the total Public Information Display market. […]

sixteen-nine.net
Sun, May 9, 2021 at 11:57 AM

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AdExchanger: OAAA joins the efforts to standardize OOH measurement, releases new guidelines on how to validate mobile data near billboards

by Allison Schiff. Rebound aside, there’s another challenge that has perennially plagued the DOOH industry: the fact that there’s never been a single accepted standard to measure exposure to digital out-of-home media. Attribution providers have tried to develop solutions, but their efforts have faltered without industry specs to guide them. […]

adexchanger.com
Sun, May 9, 2021 at 11:13 AM

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OAAA Releases Standardization Guidelines And Best Practices For Exposure Methodology In Digital Out-Of-Home Advertising (PRNewswire)

The Out of Home Advertising Association of America (OAAA), has released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The "OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices" will establish an industry-wide measurement standard, while allowing for ongoing improvements. […]

prnewswire.com
Sun, May 9, 2021 at 11:11 AM

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Digital signage vs. kiosks: What’s the difference? (DSToday)

by Bradley Cooper. Digital signage and kiosks used to be two clearly distinct pieces of technology, but that distinction has blurred in recent years. Many companies may ask "what's the real difference between digital signage and kiosks" and "how do I know which one is best for me? […]

digitalsignagetoday.com
Sat, May 8, 2021 at 5:44 PM

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