Editors’ Picks

Onescreen.ai Receives $1.2 Million in Funding, Expects to Be Ten Times the Size of US OOH Market (Billboard Insider)

Onescreen.ai raised $1.2 million in pre-seed funding to automate the buying and selling of digital out of home inventory. The company’s investors include Hubspot cofounders Brian Halligan and Dharmesh Shah, Lola.com CEO Mike Volpe, buySellAds.com CEO Todd Garland and HappyNest CRO Jeanne Hopkins. Sam Mallikurjunan is cofounder and CEO. […]

billboardinsider.com
Mon, Jul 12, 2021 at 5:26 PM

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16:9: Vistar Media Gets $30M Series B Funding From Lamar to Build Out Programmatic Product, Drive Expansion

The OOH media firm Lamar Advertising has taken an equity position in the programmatic technology firm Vistar Media, putting $30 million in Series B funding into the company. Lamar gains a minority equity stake in Vistar and a seat on the Board of Directors, but Vistar “will continue to operate as an independent technology partner to buyers and sellers across the global OOH ecosystem. […]

sixteen-nine.net
Mon, Jul 12, 2021 at 4:00 PM

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Vistar Media Announced as Programmatic Supply-Side Platform for Scentre Group’s BrandSpace Network (OOH Today)

Vistar Media, the leading global provider of digital signage software solutions, has been appointed as the supply-side platform (SSP) for Scentre Group’s inhouse, BrandSpace digital network, providing programmatic access to their high impact inventory. […]

oohtoday.com
Mon, Jul 12, 2021 at 3:30 PM

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15 Rules for a Persuasive OOH Sales Presentation (Billboard Insider)

By Kevin Gephart. If the thought of delivering a presentation makes you nervous, you’re in very good company. Beyoncé, Barbara Streisand, Prince Harry, Tiger Woods, and Adele all have stage fright. […]

billboardinsider.com
Mon, Jul 12, 2021 at 1:00 PM

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Peroni Invites England Fans to Down Their Sorrows With “Three Leoni” (The Drum)

By John Glenday. Italian beer brand Peroni has marked the titanic clash between England and Italy last night at Wembley with the release of a tongue-in-cheek ad campaign. Rebranded as Leoni – Italian for lion – the brand is courting English drinkers with ‘Three Leoni’ in a bid to instill a spirit of European harmony. […]

thedrum.com
Mon, Jul 12, 2021 at 12:15 PM

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16:9: Leicester Square LED Board Takes Beating From Drunk England Fans Before Euro2020 Football Final

If you are a football (soccer) fan you will know the European men’s final was played yesterday at London’s Wembley Stadium – a game that unfortunately went to penalty kicks after 30 minutes of extra time. Not a fan of PKs deciding huge games, but that’s a debate that’s raged in football for decades now. It was England vs Italy, and if you are not a follower, Italy won. […]

sixteen-nine.net
Mon, Jul 12, 2021 at 12:00 PM

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16:9: LG Display Plant and Warehouse Hit by South Africa Rioting

Hopefully, posts about riots and looting are not going to be a regular feature here, but here is a second story today of rioting and unrest – this one from South Africa. […]

sixteen-nine.net
Mon, Jul 12, 2021 at 11:45 AM

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7-Eleven Begins Digital Signage Rollout in Australia (Retail Customer Experience)

Visual Art, a digital signage provider in Stockholm, Sweden, is entering the Australian market with deployments at 7-Eleven convenience stores. Working with a local supplier, Visual Art's software CMS Signage Player have been delivered to 7-Eleven stores across Australia. […]

retailcustomerexperience.com
Mon, Jul 12, 2021 at 9:00 AM

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US-based Anthem Displays makes digital billboards for Lamar Advertising (NBC WECT News 6)

Anthem began operations a few years ago in Colorado, but state and local incentives brought them to North Carolina towards the end of last year. “I would say we are one of the major suppliers of digital billboards here in the US,” said Marais. When Anthem began its operations in Elizabethtown, it employed around 17 workers; now, they have almost 40. […]

wect.com
Sun, Jul 11, 2021 at 9:22 AM

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How to determine the feasibility of a site for placement of an out of home structure (Billboard Insider)

Out of home development expert Andy Goodman. The first part of the sign code I look at is the section that talks about prohibited signs. You want to know what they think of billboards or electronic signs. […]

billboardinsider.com
Sun, Jul 11, 2021 at 9:22 AM

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New South Outdoor owner says there is an alternative to Verizon that could provide data for digital billboards (Billboard Insider)

Neil Bell, Owner, New South Outdoor. What data provider do you use for your digital billboards? For the last 12 of our total 36 digital units, I have used Solve Networks. […]

billboardinsider.com
Sun, Jul 11, 2021 at 9:20 AM

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The Indian Outdoor Advertising Association (IOAA) elects new leaders (Media4Growth)

By Rajiv Raghunath. The Indian Outdoor Advertising Association (IOAA) in its Annual General Body (AGM) held today has elected unanimously new office bearers for the period 2021-23. […]

media4growth.com
Sun, Jul 11, 2021 at 9:11 AM

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Adweek: DTC, Back-to-School Brands Are Propelling Comeback of Outdoor Ads

By David Kaplan. Now that consumers are congregating on the streets of major cities again, a resurgence of out of home ads appears to be following along. And direct-to-consumer marketers are particularly aiming to be out in front. […]

adweek.com
Sun, Jul 11, 2021 at 9:04 AM

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Half-year liquidity contract statement for JCDecaux S.A. (GlobeNewsWire)

Under the liquidity contract entered into between JCDecaux S.A. […]

globenewswire.com
Sun, Jul 11, 2021 at 8:54 AM

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Digital signage tech firm VSBLTY forms joint venture to install and manage an in-store screen network in Latin America (GlobeNewsWire)

VSBLTY Groupe Technologies Corp. […]

globenewswire.com
Sun, Jul 11, 2021 at 8:51 AM

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