New research from the Miami-based computer vision firm Alfi suggests 95% of advertising executives expect the Digital OOH ad sector to grow over the next two years, with 51% anticipating dramatic expansion. […]
Billboard Insider was curious how proof of performance works with programmatic advertising. We asked Ian Dallimore, VP of Digital Growth and GM Programmatic at Lamar Advertising. How do you handle proof of performance with programmatic out of home advertising? […]
By John Glenday. Outdoor advertising specialist Clear Channel is backing selected Black-owned British businesses with the offer of free access to its network of digital screens to promote their products and services. […]
Adstream, who have recently been acquired by Extreme Reach, the world’s leading advertising digital asset management, workflow and distribution company, is excited to announce its partnership with UniLED, the UK’s leading digital OOH products and services specialist. The UniLED partnership will provide Adstream’s clients with a sleek and enhanced experience through the UniLIVE technology. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Advertising is hard – and a lot of companies, from startups to majors, have found out the expensive way that creating and running a screen network that’s funded through booked ad spots is no walk in the park. […]
The OOH Media Plan Awards celebrate the essential role media planning plays in developing successful out of home campaigns. We’re now accepting submissions for campaigns that illustrate how best-in-class strategy, inspiring creative, thoughtful placement, and proper allocation of budgets unite to produce excellent OOH results. […]
NEW YORK, — OUTFRONT Media Inc. (NYSE: OUT) is proud to announce its partnership with Welcome Hall Mission to promote this charitable organization’s commitment to supporting Montrealers in need. […]
Almost one quarter of Australian advertising agencies traded digital out-of-home (DOOH) programmatically for the first time during 2020, according to IAB Australia. Another 10% of agencies increased their programmatic investment in an otherwise depressed OOH market. […]
By Kevin Gephart. Roadside digital billboards are as old as US commercial TV was in 1971. Its mind boggling to imagine the growth ahead of us!! […]
The events and publishing company that bought the auctioned rights and assets of Digital Signage Expo earlier this year has confirmed plans for a reboot of the trade show and conference next March in Las Vegas. […]
By Chris Pash. The out-of-home (OOH) industry reported a 125% rise to $203.3 million in net media revenue for the June quarter of 2021. A large rise was expected because the same quarter last year was dragged down by the economic impact of COVID-19. […]
The ’90s are back when it comes to so many trends from hairstyles to music to fashion. But the one place this decade is not welcome is in the digital world because — let’s face it — no one wants to experience pre-Y2K tech again. But there is an outdated technology that is still having its way with millions of business websites: keyword search. […]
NEW YORK, July 6, 2021 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE:OUT) welcomes Neil Shapiro, as VP, Head of Programmatic, who will lead OUTFRONT's Programmatic Business and Sales Strategy. OUTFRONT Media Logo. […]
DALLAS--(BUSINESS WIRE)--Reflect Systems – provider of award-winning digital signage experiences for retail, entertainment venues, healthcare providers and corporate communications environments – today announced the official launch of its new partner program, Ovation. […]
Last week Billboard Insider wrote about the importance of monitoring out of home power and bandwidth bills for overcharges. […]
