AVIXA CEO David Labuskes said barring government intervention – like local or county shutdowns – the InfoComm trade show his organization puts on is ... […]
By Chris Pash. Outdoor revenues are expected, based on past performance and the behaviour of markets overseas, to snap back quickly post lockdowns and rising vaccination rates. And all eyes are on the December quarter, normally busy because of Christmas and summer sales but this year campaign deferrals are crowding the market. […]
The Outdoor Media Association (OMA) today released a world-first research study on how advertising on both classic and digital out-of-home (OOH) signs makes a lasting impression with a one or two second glance. […]
Outdoor Media Australia (OMA) and its research partner, Neuro-Insight, are claiming to have found the holy grail of outdoor advertising in world-first results launched jointly today. […]
The Out of Home Advertising Association of America (OAAA) has appointed Michael Hershey as Executive Vice President, Government Affairs, reporting to OAAA President and CEO Anna Bager. Hershey will be responsible for overall government relations, focusing on Congress and the federal level. […]
New Tradition will manage nine premium digital out-of-home advertising screens in South and East Los Angeles. These units offer advertisers highway facings along the I-5, I-10, I-405 and 710 freeways. The addition of these nine digital units will expand New Tradition’s already extensive footprint in the nation’s #2 DMA. […]
The combined technologies make real-time audience data more accessible, allowing publishers to report more accurate audience reach numbers and demographics for DOOH campaigns and enhance the end-to-end media buyer experience. […]
Although 2020 was the most difficult year on record for OOH media, this year has already shaped up into a strong recovery, with global OOH revenues expected to increase 6.6% to $55.03 billion, followed by accelerating growth in 2022, fueled by double-digit expansion in the digital OOH (DOOH) segment in both years, according to PQ Media’s Global Digital Out-of-Home Media Forecast 2021-2025. […]
Craig Benner, Founder and CEO of Accretive Media. Today’s world is different. Brands can re-plan their media mix and use intelligent out-of-home to deliver on the same goals they used CTV, and frankly all digital, to meet: brand awareness, engagement, and response. […]
Dominating on digital ad space throughout LAX, DFW, MIA, BOS, IAH and HOU, Samsung is showcasing the Galaxy Z Fold3 5G and Flip3 5G on JCDecaux’s prestige digital networks and large format digital units. By utilizing digital, they have complete creative freedom, the ability to showcase full-motion content and unlimited flexibility with campaign messaging. […]
Another research firm has pushed out data suggesting that while the worldwide LED industry took a big sales hit as the pandemic took hold ... […]
Sony Electronics has chosen to withdraw from tradeshows in October, including the NAB Show in Las Vegas and InfoComm in Orlando, Florida, due to concerns with the COVID-19 delta variant, according to an email from the company. "Sony Electronics has been closely monitoring the evolving situation of the COVID-19 delta variant. […]
Canadians and some Americans who do (or used to do) a lot of business travel into Toronto may be familiar with Billy Bishop Airport ... […]
JCDecaux Data Solutions is a combination of in-house products and solutions developed by JCDecaux’s data team (50 people) and 3rd party solutions, combined with local specific complementary data (Joint Industry Committees, telco, sensors, retail, etc) to guarantee the highest level of efficiency at each stage of a campaign. […]
It is not clear what "aligned into" means exactly in this case. [Ed] After Nayak’s departure from the company, dentsu’s OOH businesses will be aligned into Amplifi, the company’s supply-side management platform. Nayak is the latest departure in the series of exits seen at Dentsu in the last few days. […]
