PQ Media: Global Out-of-Home Ad Spend Declined 13% to $52B in 2020, But OOH Media Pacing Up 7% in ’21, Poised For Faster Growth in ’22 On Surging Digital OOH
Although 2020 was the most difficult year on record for OOH media, this year has already shaped up into a strong recovery, with global OOH revenues expected to increase 6.6% to $55.03 billion, followed by accelerating growth in 2022, fueled by double-digit expansion in the digital OOH (DOOH) segment in both years, according to PQ Media’s Global Digital Out-of-Home Media Forecast 2021-2025. […]
Thu, Sep 9, 2021 at 5:31 PM