Adweek: Foursquare and Clear Channel Outdoor Partner to Advance Cross-Platform DOOH Measurement Amid Industry Debate Over Metrics
By David Kaplan. The overarching goal is simply to align around "opportunity to see" as the metric of choice for DOOH. Clear Channel Outdoor and Foursquare aim to provide brands with daily updated campaign performance metrics across both traditional printed as well as digital out-of-home (DOOH) displays, as the oldest mass ad format seeks to align with other media. […]
Tue, Sep 7, 2021 at 6:42 PM