Editors’ Picks

Stephen Freitas’ and Other Listeners’ Reactions to OOH Today’s Podcast About OAAA’s Commitment to Diversity (OOH Today)

Our Podcast 61 regarding the commitment of OOH and The OAAA to Diversity (Who’s Really Committed? OOH United & The OOH Industry Hall of Fame Winners) generated a number of phone calls, emails and comments directly to the website. While the phone calls and emails have been requested to be anonymous, the responses shared to our story via the website can be found on the site below the post. […]

oohtoday.com
Tue, Aug 17, 2021 at 2:30 PM

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Two Great Examples of Real Estate OOH Creative (Billboard Insider)

By Melody Roberts, Owner|Chief Creative Officer, Out of Home Creative. If you’re in the OOH industry, you’ve probably worked with a realtor or two or a hundred… I design at least two realtor advertisements a week, and they love advertising on street furniture and, of course, billboards. […]

billboardinsider.com
Tue, Aug 17, 2021 at 1:30 PM

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Digital Signage Summit Europe 2021 Cancelled (AV Magazine)

By Guy Campos. Digital Signage Summit Europe, which was due to take place from 29-30 September in Munich, Germany, has been cancelled amid an escalation in Covid cases. […]

avinteractive.com
Tue, Aug 17, 2021 at 1:15 PM

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Hollywood Is Turning to Regency Billboards to Help Spread the Word That Movie Theaters Are Back in Business (Billboard Insider)

Hollywood loves a comeback story, especially its own. Regency Outdoor Advertising is steering the summer blockbuster back to the forefront of industry revenue again with their landmark billboards. […]

billboardinsider.com
Tue, Aug 17, 2021 at 1:00 PM

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Hivestack Delivers the First Programmatic, Audience-Driven Digital Out of Home (DOOH) Campaign in Hong Kong (DPAA)

In collaboration with its partners, Hivestack drove programmatic DOOH innovation using precise audience targeting and cross screen integration for a leading global beauty brand. […]

dpaaglobal.com
Tue, Aug 17, 2021 at 12:00 PM

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Intel Shutting Down Computer-Vision RealSense Camera Business (CRN)

Intel said it’s shutting down its RealSense computer vision division to focus on its core businesses, marking the end for a portfolio of high-tech cameras and sensors that were built for robotics, digital signage, 3D scanning and other forward-looking use cases. […]

crn.com
Tue, Aug 17, 2021 at 8:30 AM

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A Closer Look at Why the Reagan vs Cedar Park Constitutional Challenge Failed (Billboard Insider)

By Richard Rothfelder, Partner, Rothfelder Falick. Billboard Insider has previously reported that the Supreme Court has agreed to hear the appeal of the City of Austin to Reagan National’s and Lamar Outdoor’s successful First Amendment challenge to the on-premise/off-premise distinction in the Austin Sign Code. […]

billboardinsider.com
Tue, Aug 17, 2021 at 8:00 AM

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Closing the Out of Home Advertising Sale (Billboard Insider)

By Kevin Gephart. Closing a sale isn’t a magical recipe of words/phrases; it is a strategic conclusion to a specific process. Identify the decision-maker, ask good questions, design an intelligent solution, use spec creative, include a service contract, display a concise summary page and the close should be natural. […]

billboardinsider.com
Mon, Aug 16, 2021 at 2:00 PM

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Major Retailers, Quick-Service Restaurants Are Heavily Investing in Self-Checkout Stations (Forbes)

By Jennifer Kite-Powell. A self-funded startup, Grubbrr, has partnered with Samsung to roll out a new line of self-ordering smart kiosks. Grubbrr CEO Sam Zietz says they believe self-ordering kiosks will revolutionize the restaurant industry. […]

forbes.com
Mon, Aug 16, 2021 at 1:30 PM

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What Does “Privacy” Mean for OOH Media Companies? (OAAA)

Three states have enacted comprehensive privacy laws: California, Virginia, and now Colorado. Steve Richards of Mile High Outdoor + Pacific Outdoor wanted to know more about the impact of privacy laws on his company and other billboard companies. As chair of the OAAA Legislative Committee, Steve asked Gary Kibel of the law firm Davis + Gilbert LLP about privacy compliance. […]

thoughtleadership.oaaa.org
Mon, Aug 16, 2021 at 1:00 PM

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79% of Moviegoers Are Not Overly Concerned About the New Delta Variant (DPAA)

Research Panel Reveals Confidence in Cinematic Experience   NEW YORK, NY – Cinema advertising networks, National CineMedia (NCM) and Screenvision Media, today shared the results of the companies’ first joint research effort, a survey assessing the impact of the COVID-19 Delta variant on movie-fans and their movie-going outlook. […]

dpaaglobal.com
Mon, Aug 16, 2021 at 12:00 PM

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Ocean Outdoor’s DeepScreen “3D” Advertising Is Attracting Strong Demand, According to Buyers (Campaign)

By Arvind Hickman. Ocean Outdoor has launched an outdoor advertising format that simplifies the creative process for 3D advertising and is attracting “strong” advertiser demand, according to buyers. […]

campaignlive.co.uk
Mon, Aug 16, 2021 at 11:45 AM

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Here’s Why Boston Omaha is One of My Largest Stock Investments [With Transcript] (The Motley Fool)

By Matthew Frankel. Most of my stock portfolio is filled with larger companies that have been around for a decade or more, but Boston Omaha Corporation (NASDAQ:BOMN) is one big exception. And not only do I have shares of Boston Omaha, but it's one of my largest stock positions. […]

fool.com
Mon, Aug 16, 2021 at 11:30 AM

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16:9: Philly’s Airport Concourse Lined With Big, Wisely-Designed LED Ad Columns

This a great example of an OOH media company using LED display to visually dominate a space, while also factoring in the practical risks of putting a lot of sensitive technology in a very busy environment. It is the airport in Philadelphia, on a concourse that has a long series of LED displays on support columns, running media campaigns for ClearChannel. […]

sixteen-nine.net
Mon, Aug 16, 2021 at 11:00 AM

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How Broadsign Handles Proof of Performance for DOOH (AdNews Australia)

By Remi Roques, General Manager Broadsign APAC. In out-of-home (OOH) advertising, how can media buyers be sure that their advertising campaigns were delivered as planned? The answer is proof of performance (POP) reporting, sometimes also called proof of posting or proof of play. […]

adnews.com.au
Mon, Aug 16, 2021 at 10:30 AM

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