Brian Dusho – known as the former CEO of the DOOH-focused software firm Broadsign – passed away last month at the age of 51. He died Dec. 15th in Atlanta. […]
5 January 2023 – The coming 12 months may usher in a new pattern for global advertising investment. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach. Ad spend is growing but at a slower pace. […]
Unlike more conventional LED/DOOH displays, in a lot of jurisdictions these foil-based sheets wouldn’t need additional approvals to go up. LightnTec's products are touted as ultra-thin, ultra-lightweight, bendable, cuttable, and energy efficient. […]
Lamar was up 14%, OUTFRONT was up 10%, the S&P 500 was up 7% and Clear Channel Outdoor declined 23%. Delays in the sale of Clear Channel Europe and concerns about how a recession might impact a debt-heavy balance sheet weighed down Clear Channel Outdoor stock. Out of Home stock performance in fourth quarter of 2022. […]
Richard Rothfelder, Partner, Rothfelder Falick. Record transactions of 2022 were fuelled by plentiful financing, low interest rates, high advertising revenue, and generous prices. However, the highest inflation in decades prompted the Federal Reserve to raise interest rates several times throughout the year, and that cooled consumer spending in general, and billboard sales will suffer as well. […]
Las Vegas DOOH adtech company Adomni is using the giant CES, which attracts hordes of tech trade press around this time each year, to raise awareness and buzz for an interesting spin-out product the company launched last spring. Called Shoutable, the platform enables people like social media influencers to easily post messages on digital billboards across the United States, for $40 a spot. […]
Round LED displays have been around for a few years now, and there’s not been a lot of evidence of them being used beyond demos at trade shows. But the Twin Cities airport is using them both outside at drop-off areas and inside in the departures/check-in area for locating passenger services. […]
John Przybylinski is taking on the role of President at TSItouch, while founder Gary Mundrake shifts over to the role of Chief Technology Officer. I’m pretty sure Gary is angling towards retirement, and this would be a way to start, as the old song goes, easing on down the road. Przybylinski has been with the company since 2005, when it was called Trident Systems Commercial Products Group. […]
2022 marked the 10th anniversary of the first significant public demonstration of 8K television when NHK and the BBC co-operated to present the London Olympic Games on 15-meter-wide screens in London, Glasgow, and Bradford, writes John Maxwell Hobbs. […]
PPDS says it will unveil a new signage range capable of showing content entirely without power. Amsterdam, January 2023: PPDS, the exclusive global provider of Philips professional displays and solutions, is delighted to confirm its participation at ISE 2023 in Barcelona (January 29 – Feb 3). […]
by Kate Tovey, JCDecaux UK. Following a difficult couple of years, the out-of-home (OOH) advertising industry once again thrived in 2022 as audiences returned to cities, airports, railways, and shops. However, 2022 was not a carbon copy of previous years. […]
The analysis, which represents an aggregation of publicly available studies on advertising recall from 2017 to 2022, shows that out of home advertisements produce significantly higher ad recall with consumers versus live and streaming television, podcasts and radio, print, and online executions. This holds true across printed and digital OOH formats. […]
The MRC has leaned in to create better standards for out of home…There will probably be a standard in Q1 of next year…if everything goes to plan…That does not mean that they are creating measurement. […]
Billboard Insider talked to Lou McDermott of Kalil & Co. for more detail on the acquisition. It was a competitive process. […]
Mesa Advertising, which provides billboard advertising in Elk City, OK and Clinton, OK, sold to Choice Media effective January 1, 2023. Choice Media, owned by Brad and Kristie Tooley of Canyon, TX., will celebrate its 31st anniversary this year. […]