Friday, March 14, 2025

Editors’ Picks

Friday, January 6, 2023 Fri, Jan 6, 2023

Thursday, January 5, 2023 Thu, Jan 5, 2023

Stocks of Lamar and OUTFRONT outperformed the market while Clear Channel Outdoor lagged in 4Q 2022 (Billboard Insider)

Lamar was up 14%, OUTFRONT was up 10%, the S&P 500 was up 7% and Clear Channel Outdoor declined 23%. Delays in the sale of Clear Channel Europe and concerns about how a recession might impact a debt-heavy balance sheet weighed down Clear Channel Outdoor stock. Out of Home stock performance in fourth quarter of 2022. […]

billboardinsider.com
Thu, Jan 5, 2023 at 3:49 PM

Less litigations, less acquisitions, and other OOH market predictions for 2023 from Rothfelder Falick (Billboard Insider)

Richard Rothfelder, Partner, Rothfelder Falick. Record transactions of 2022 were fuelled by plentiful financing, low interest rates, high advertising revenue, and generous prices. However, the highest inflation in decades prompted the Federal Reserve to raise interest rates several times throughout the year, and that cooled consumer spending in general, and billboard sales will suffer as well. […]

billboardinsider.com
Thu, Jan 5, 2023 at 3:39 PM

Adomni’s spin-out DIY ad platform Shoutable lets people book DOOH billboards for $40 a spot (16:9)

Las Vegas DOOH adtech company Adomni is using the giant CES, which attracts hordes of tech trade press around this time each year, to raise awareness and buzz for an interesting spin-out product the company launched last spring. Called Shoutable, the platform enables people like social media influencers to easily post messages on digital billboards across the United States, for $40 a spot. […]

sixteen-nine.net
Thu, Jan 5, 2023 at 12:14 AM

Przybylinski takes over at TSItouch; Mundrake now CTO (16:9)

John Przybylinski is taking on the role of President at TSItouch, while founder Gary Mundrake shifts over to the role of Chief Technology Officer. I’m pretty sure Gary is angling towards retirement, and this would be a way to start, as the old song goes, easing on down the road. Przybylinski has been with the company since 2005, when it was called Trident Systems Commercial Products Group. […]

sixteen-nine.net
Thu, Jan 5, 2023 at 12:10 AM

Wednesday, January 4, 2023 Wed, Jan 4, 2023

Solomon Partners report says out-of-home advertising produces highest levels of consumer recall versus other media (OAAA)

The analysis, which represents an aggregation of publicly available studies on advertising recall from 2017 to 2022, shows that out of home advertisements produce significantly higher ad recall with consumers versus live and streaming television, podcasts and radio, print, and online executions. This holds true across printed and digital OOH formats. […]

oaaa.org
Wed, Jan 4, 2023 at 10:32 PM

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