by Randy Kilgore. Combining out-of-home (OOH) advertising with mobile and connected TV (CTV) retargeting is a smart multi-channel strategy that can boost brand recall, improve precision targeting, and drive conversions. Here's why this approach works and how it can be applied effectively. […]
by Antonia Hamberger. The new “Paperlike 103” monitor from Dasung is the first to achieve 60 hertz on an E Ink panel. Although limited to grayscale, it enables smooth video playback comparable to LCD. […]
Insider gathered additional information after our January 6th posting of our annual Out of Home Acquisition List. We also were holding on a year end deal that closed on 12/31. We are providing a final update to the 2024 listing with additions provided after the original posting highlighted in bold and underlined. […]
This is a digest summary of a profile story from the new Sixteen:Nine Future Displays report – a free download available to all readers. You can ... […]
by Laurie Sullivan. WHSmith North America on Tuesday launched its first in-store travel retail media network in the United States. Bose and Pepsi were early adopters. […]
By Sam Bradley. For those still counting, there’s another retail media network to add to the list. Alongside real estate, airlines and banking, airport shops have joined the race. […]
Dinners, Brand and Agency Panels, Insights and Networking Sessions among key events encapsulating DPAA presence at this year’s tech event Speakers included senior marketing leaders from ESPN, United Airlines, MGM Resorts, Quan Media Group, Gemini, Lenovo, Rite Aid/Thrifty Ice Cream, Valvoline Inc., Omnicom Commerce, Wyndham Hotels & Resorts, Havas New York, Las Vegas Aces, Xumo, and Delta Airlines NEW YORK – January 20, 2025 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today their recap of their Curated Member Experiences at CES. […]
Visionect displays redefine what’s possible with sustainable digital signage and our award-winning technology. Designed to blend seamlessly into any environment, these displays offer functionality without compromising on aesthetics. The sleek, battery-powered Place & Play screens can be installed anywhere with no installation costs. […]
This is a reworked summary of a profile story from the new Sixteen:Nine Future Displays report – a free download available to all readers. You can ... […]
The ProAV trade fair ISE is growing and evolving: in 2025, there will be 8 halls, additional special zones, and a new floor plan. This guide gives you all the details on the exhibition halls, travel information, and opening times. ISE is returning to Barcelona for the fourth time. […]
MONTREAL — January 21, 2025 — VuWall, a provider of video wall control and visualization solutions, has been acquired by Naxicap, a private equity firm specializing in mission-critical technology. Naxicap previously acquired Guntermann & Drunck (G&D) in 2020 and Tritec Electronic in 2022. […]
The first OOH Tokyo Conference will be held on Thursday 20 February 2025. This has been organized by representatives of the Japanese OOH industry in association with the World Out of Home Organisation (WOO), the world's only global Out-Of-Home (OOH) advertising industry association. […]
“How might Adams have avoided this problem? […]
by Antonia Hamberger. Signage concepts like this are becoming more and more popular in newer or renovated terminals. At Tom Bradley Terminal, the LEDs, which are over eleven years old, have shown these can be a long-term investment. […]
Perhaps inspired by the massive and stunning LED displays deployed in Singapore’s Changi airport, the baggage claim area at Terminal 3 of Soekarno-Hatta International ... […]