Tuesday, March 11, 2025

Editors’ Picks

Friday, March 7 Fri, Mar 7

Thursday, March 6 Thu, Mar 6

US out-of-home ad revenue surpasses $9 billion in 2024, highest revenue volume to date

WASHINGTON, DC — Out-of-home (OOH) advertising revenue surpassed $9.1 billion in 2024, a 4.5% increase from the previous year, according to data from the Out of Home Advertising Association of America (OAAA), the trade group representing the OOH advertising industry. This is the first time OOH advertising revenue has exceeded the $9 billion mark in the history of the medium. […]

Out of Home Advertising Association of America (OAAA)
Thu, Mar 6 at 11:00 PM

Wednesday, March 5 Wed, Mar 5

T-Mobile completes purchases of DOOH ad platform Vistar Media and “privacy-centric” advertising tech firm Blis (Seeking Alpha)

T-Mobile (NASDAQ:TMUS) said Wednesday it has closed the purchase of Vistar Media and Blis, bolstering its portfolio with advertising solutions and technology. TMUS paid about $175M cash to buy Blis and closed the deal on March 3. The financial terms of the Vistar Media deal were not disclosed, but the purchase was completed on February 3 this year. […]

seekingalpha.com
Wed, Mar 5 at 10:11 AM

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

No, thanks
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.