This is a digest summary of a profile story from the new Sixteen:Nine Future Displays report – a free download available to all readers. You can ... […]
Kevin Gephart. When you consider the enormous lifetime value of a salesperson to a company, no element is more important than OOH sales rep compensation. Having worked through toxic managers, poorly run business operations, and nearly bankrupt companies, the only reason I have ever resigned from a job was the compensation plan. […]
Guest Post: Alan Brawn. Most “research” reporting companies do not publish their methodologies. Much of what we encounter in so-called “research” is nothing more than a Google search (mostly out of cubicle farms in the far east) and a compilation of published information (secondary research) put in an attractive report format masked as primary research. […]
Global CEO, Sue Frogley, appointed in June 2024, recently announced new hires, including: Andy Stevens, global chief product officer – Andy joins from Clear Channel, where he most recently served as chief data officer for Europe, overseeing the company’s data strategy and rollout of its audience data tool, RADAR, and programmatic platform, LaunchPAD. […]
A couple of US business publications have had stories up in recent days looking at the mess that has become the attempt to turn ... […]
This is a digest summary of a profile story from the new Sixteen:Nine Future Displays report – a free download available to all readers. You can ... […]
Lisa & Dan Nausley. A prospect contacts you, and they say they’re really interested in OOH advertising. hey are giving off all of the right “buying signals”. […]
By Alan C. Brawn. Most “research” in digital signage field is questionable, if not inaccurate and misleading. If a company listens to the wrong voices they will make the wrong choices. […]
By Mark Halliday, Director Of Programmatic, JCDecaux. For the third year in a row, members of the JCDecaux UK programmatic team have selected their standout campaigns of the year. This year’s highlights include always-on campaigns from Boots and TUI, new programmatic DOOH adopters Ramsbury Spirits and Regatta, and innovative creative-first strategies from The Ivy Collection and Eurostar. […]
by Antonia Hamberger. With these two business forums, ISE 2025 will offer a program that supports investments in the AV sector as well as cross-continental collaboration. Here are the highlights of this year’s Investor Forum and European Latin American AV Forum. […]
by Florian Rotberg. At ISE 2025, Sharp will present itself completely in red for the first time; the NEC blue is now history. This heralds the final phase on the company’s path to becoming a wholly owned Sharp entity. […]
by Antonia Hamberger. We can definitely expect: Hardware such as digital signage displays with on-device AI, e-paper displays in new size dimensions, more experiments to integrate generative AI in CMS software platforms, and lots of hype around MicroLED. It will also be interesting to see what has happened in terms of sustainability or whether the focus has completely shifted to AI. […]
In my meeting with E Ink last fall in Hsinchu, Taiwan, the company clearly indicated that digital signage was seen as a next big ... […]
The NYC media solutions company Inwindow Outdoor was known in earlier days for street-level storescapes that mixed rear projection on empty shop windows with ... […]
This is a digest summary of a profile story from the new Sixteen:Nine Future Displays report – a free download available to all readers. You can ... […]