Editors’ Picks

World Out of Home Organization signs up 200th member, a first one from Kazakhstan

The World Out of Home Organization has signed up its 200th member, and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier. Citix is a technology developer at the intersection of Smart Cities and AdTech, creating smartboards – smart street gadgets that provide useful information at the right place in the right time with intuitive interface. […]

Sun, Sep 10, 2023 at 2:17 AM

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Ad of the Day: The Rolling Stones return features 109 billboards on Sunset Boulevard (The Drum)

Today, these out-of-home (OOH) activations have made way for digital screens showcasing brand campaigns, but a seed was planted for Rousselet. He wanted to bring The Stones to life using archive footage from live gigs, old videos and album iconography. Each scene would be placed on top of a sun-soaked billboard while Sidney Sweeney rides in a vintage car singing along. […]

thedrum.com
Sat, Sep 9, 2023 at 6:32 PM

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Weekend gossip: CEO of German OOH ad operator Stroer Media spotted off Camp del Mar on a $110,000,000 yacht (Majorca Daily Bulletin)

German billionaire Udo Mueller. on board M/Y Kensho, spotted off Camp de Mar, which is reportedly worth $110,000,000 and costs $11,000,0000 a year to run. He is the CEO and biggest single shareholder of Stroer Media, a leading out-of-home advertising, online advertising, billboards, and street furniture company based in Cologne, Germany. […]

majorcadailybulletin.com
Sat, Sep 9, 2023 at 6:31 PM

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Kinetic’s Nicole Lonsdale describes what modern OOH ad tech can do for brands (LBBonline)

Chief client officer at Kinetic WW Nicole Lonsdale speaks to LBB. OOH currently accounts for 4.5% of total advertising expenditure but should command a much higher share. OOH should feature on many more media plans than it currently does. […]

lbbonline.com
Thu, Sep 7, 2023 at 11:00 PM

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Exclusive: German OOH ad operator Stroeer considers options for 2024 sale of data business Statista, sources say (REUTERS)

FRANKFURT/LONDON, Sept 7 (Reuters) - German advertising group Stroeer is considering possible options for the sale of Statista in 2024, in a process which could value the data gathering business at up to 1.5 billion euros ($1.6 billion), four sources familiar with the matter said. […]

reuters.com
Thu, Sep 7, 2023 at 10:36 PM

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Samsung executive explains the company’s strategy of growing its European display market share (AVInteractive)

Interview: Simon Jackson, vice president, EDO, Samsung. ... The factory in Slovakia is located in the west of the country, near Bratislava, and it is a place that a lot of partners have now visited on tour. […]

avinteractive.com
Thu, Sep 7, 2023 at 10:23 PM

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How to manage your OOH ad sales reps (Billboard Insider)

Interview with Kevin Gephart. "There’s tension between keeping your reps hungry and not setting the threshold so high it’s demotivating." Kevin, how do you adjust a compensation plan for someone’s current book of business versus additional business? […]

billboardinsider.com
Thu, Sep 7, 2023 at 6:32 PM

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Revenues of digital billboard manufacturer Daktronics up 35% in recent financial quarter

BROOKINGS, S.D., Sept. 06, 2023 -- Daktronics, Inc. (NASDAQ - DAKT) reported results for its fiscal 2024 first quarter which ended July 29, 2023. […]

Daktronics
Thu, Sep 7, 2023 at 6:31 PM

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Australian OOH measurement body MOVE offers its data for integration with other platforms serving the OOH market (Mediaweek)

MOVE (Measurement of Outdoor Visibility and Exposure) is calling for expressions of interest (EOI) from data research organisations and/or media data software vendors currently serving (or having an interest in serving) Out of Home (OOH) advertisers, their agencies and/or OOH contractors, for the purpose of integrating MOVE data into their own products and software. […]

mediaweek.com.au
Thu, Sep 7, 2023 at 6:22 PM

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Video Lecture: How Social Media Amplifies Visual Trickery Run On Real DOOH LED Screens (16:9)

My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich ... […]

sixteen-nine.net
Thu, Sep 7, 2023 at 6:24 AM

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Why Gymbox’s fake OOH ad crossed a line (The Media Leader)

Omar Oakes, editor-in-chief of The Media Leader. “We will soon need rules in place for fake ads, just like we did for paid influencer campaigns,” said Spark Foundry’s chief strategy and innovation officer Marcos Angelides. Indeed, as we reported at the time, the Advertising Standards Authority has no remit to investigate Gymbox because there is no ad to investigate. […]

the-media-leader.com
Thu, Sep 7, 2023 at 12:10 AM

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TV slips out of marketers’ top-ranked media channels; out-of-home (OOH) is now #3 in top 5 channels: Kantar report (The Media Leader)

Jack Benjamin. TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. The splash in OOH and DOOH advertising comes at the loss of magazines, which have dropped out of consumers’ top five preferred mediums. […]

the-media-leader.com
Wed, Sep 6, 2023 at 6:22 PM

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US ad industry predicted to grow 5% in 2023 and get a political boost in 2024 (AdAge)

By Lindsay Rittenhouse. U.S. ad industry revenue is expected to jump 5% to $363 billion in 2023, and rise another 4.3% in 2024, excluding political advertising spend, according to a report from industry analyst Brian Wieser. […]

adage.com
Wed, Sep 6, 2023 at 6:17 PM

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Proposal to install 86 new digital billboards in L.A. will be considered September 14, 2023 (Billboard Insider)

Billboard Insider’s take: Expect to see more deals like this in urban areas. Metro and Los Angeles get much needed funds to spend on transportation projects. The 3:1 takedown ratio is reasonable and will result in a net revenue gain for the out of home companies while allowing Los Angeles to reduce the number of signs. […]

billboardinsider.com
Wed, Sep 6, 2023 at 6:14 PM

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Color E-Paper Matured To Point It’s Used In Art Exhibitions (16:9)

One of the knocks, historically, with color e-paper has been how a filter was added to the hardware layers that make up a display, ... […]

sixteen-nine.net
Wed, Sep 6, 2023 at 6:11 PM

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