Samsung and LG will unveil prototypes of remote-controlled flexible OLED TVs ㅡ considered the next big thing in the industry ㅡ at the International Consumer Electronics (ICES) next month. The ICES is scheduled for Jan. 7 to 10 at the Las Vegas Convention Center. […]
WITH its biggest cheerleader pulling out of the market, the plasma television finally looks doomed to history, writes Jennifer Dudley-Nicholson They were once synonymous with entertainment extravagance and the best televisual experience money could buy. […]
After a year of flat growth in 2013, the global public display market is expected to rebound next year and grow 19 percent year-over-year, as global economic conditions improve, emerging markets increase public display investments, and prices continue to fall. […]
Okay, this question is drawn from the many digital industry conversations I have had in the last four years, yet even more so in the last four weeks. What is the difference between Programmatic Advertising and Real Time Bidding? Let’s take a few steps back. […]
With China’s mobile tech scene under the microscope as of late, we’ve recognized that the interest in mobile ad tech has gradually been shifting from the West to the East. But what do developers interested in breaking into China actually know about the mobile ad tech scene behind the Great Firewall? It turns out China is still a mystery and there are plenty of misconceptions. […]
It seems that every year is named by someone as “the year of mobile” – yet mobile leads at agencies continue to complain that their budgets are woefully insufficient. The idea that mobile is revolutionizing advertising is just one of many myths about this relatively new but fast-growing medium – some more true than others. […]
4G coverage has sparked an increase in m-commerce, content consumption and an improved perception of mobile advertising according to early insights gained through Orange Exposure 2013/14 research. […]
Fancy a chicken stuffed into a duck stuffed into a turkey? How about some horse hair jewellery? Small businesses are using the targeting power of social networks to advertise to the most niche of audiences this holiday season. […]
Anyone who's ever failed to close a pop-up knows that advertising today is more about interruption and intrusion than compelling narratives or a good laugh. We don't add value. If anything, we often take it away. […]
A recent article in one of the U.S. ad industry’s better-known trade publications seemed to suggest that the digital out-of-home sector faces a problem big enough to sap many of its strengths: the absence of widespread real-time and programmatic ad buying for spots on DOOH screens. […]
A panel of key industry figures joined Marketing to discuss how the marketer's role is changing as technology redraws the business landscape. The past few years have been uniquely challenging for marketers. As well as facing disruptive transformation in many markets, the role of the marketer is under scrutiny as never before. […]
Twitter (NYSE: TWTR ) recently released a blog post touting its advertising platforms as highly influential on holiday shopping. The post outlined analysis conducted by marketing research firms Crimson Hexagon and DB5, and ultimately asserted that 64% of Twitter users have purchased a product because of Twitter. […]
Marketers across the globe now have access to an infinite number of options for advertising their brands to the masses. The online advertising industry is growing at a faster rate than ever before. A majority of advertising techniques are driving significant returns to brands provided they have properly analyzed their market potential and have a set of clearly defined target audiences. […]
Ooh! is claiming an Australian first with its ‘temperature-parting’ technology which allows advertisers to change its digital billboard messages based on the local temperature. Unilever is the first client to use the technology, with its Magnum and Lipton Ice Tea products to be promoted on days when the daily maximum forecast exceeds that area’s monthly maximum average temperature. […]
Digital video advertising is expected grow 41 percent to top $4 billion this year, according to eMarketer. That’s double what advertisers spent on digital video ads just two years ago, and spend is projected to more than double again by 2017, topping $9 billion. […]
