Why Gymbox’s fake OOH ad crossed a line (The Media Leader)

Omar Oakes, editor-in-chief of The Media Leader. “We will soon need rules in place for fake ads, just like we did for paid influencer campaigns,” said Spark Foundry’s chief strategy and innovation officer Marcos Angelides. Indeed, as we reported at the time, the Advertising Standards Authority has no remit to investigate Gymbox because there is no ad to investigate. […]