Editors’ Picks

Clear Channel Outdoor to pay $26M in FCPA case over China bribes (Compliance Week)

By Kyle Brasseur, Editor-in-Chief. Out-of-home advertising company Clear Channel Outdoor Holdings agreed to pay more than $26 million as part of a settlement with the Securities and Exchange Commission (SEC) alleging its former China-based subsidiary bribed government officials to obtain outdoor advertising contracts. […]

complianceweek.com
Thu, Sep 28, 2023 at 11:55 PM

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A pet care brand launches a DOOH campaign against the city of Yarra’s crackdown on dogs in pubs (AdNews)

EssenceMediacom and The&Partnership have collaborated for Mars Petcare’s brand, MY DOG, in an immediate campaign. The City of Yarra recently announced there would be a crackdown on dogs in pubs, resulting in the furriest companions no longer being able to join their human parents at their local pub of choice. […]

adnews.com.au
Thu, Sep 28, 2023 at 11:37 PM

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AdQuick integrates its DOOH media owner clients’ ad inventory with Place Exchange programmatic DOOH DSP

LOS ANGELES, Sept. 28, 2023 -- Out-of-home (OOH) advertising platform AdQuick has made its clients' DOOH ad inventory available for  programmatic buying via Place Exchange. […]

AdQuick
Thu, Sep 28, 2023 at 11:19 PM

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Atlantic City rejects another application by Garden State Outdoor to erect an oversized digital billboard (The Press of Atlantic City)

Michelle Brunetti. Atlantic City Zoning Board says e-billboard application too similar to rejected one. The board voted not to hear an application from Garden State Outdoor, which was seeking size, buffer and height variances to build an oversized billboard at a Sunoco gas station at the foot of the Albany Avenue bridge, close to residences. […]

pressofatlanticcity.com
Thu, Sep 28, 2023 at 11:07 PM

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Independent Billboard Operator Conference October 3-6, 2023 in Indianapolis (for IBO members only) (Billboard Insider)

Fall Conference at the Hyatt Regency Hotel in Indianapolis for October 3 through 6. It all starts with a golf tournament at Hillcrest Country Club on Tuesday, followed by great sessions during the day on Wednesday and Thursday, with networking and dinners those evenings at Back 9 Social and Skyline Club. […]

billboardinsider.com
Thu, Sep 28, 2023 at 8:11 PM

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The Las Vegas Sphere, the largest spherical structure in the world — opens Sept. 29 with a U2 concert (Hollywood Reporter)

By Carolyn Giardina, Alex Weprin. The $2.3 billion structure contains the world’s largest interior and exterior wraparound LED displays. Outside, the LED-coated globe lights up the city at night with ever-shifting imagery. […]

hollywoodreporter.com
Wed, Sep 27, 2023 at 10:25 PM

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The Las Vegas Sphere’s backers expect it will be a cash-generating machine (CoStar)

By Andy Peters. If successful, the Sphere's mastermind — Madison Square Garden CEO James Dolan — wants to build others, possibly in London and New York. Standing 366 feet tall, 516 feet wide and completely wrapped in video screens, the ball-shaped Sphere is an attention-grabber, even in the context of the visual overload of the Las Vegas Strip. […]

costar.com
Wed, Sep 27, 2023 at 9:50 PM

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How to price programmatic DOOH ad inventory? (AI wrote this for LinkedIn)

One of the biggest challenges is how to price ad inventory effectively and fairly in a competitive and complex market. In this article, you will learn about some of the most effective ways to price ad inventory for programmatic DOOH, such as: Dynamic pricing; Yield management; Floor pricing; Value-based pricing and Auction models. […]

linkedin.com
Wed, Sep 27, 2023 at 9:47 PM

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Most people don’t understand what billboard ads selling tech products say (Billboard Insider)

Both Dave and I live on the west coast. We thought this You Tube video from The San Francisco Standard was typical of our view of the Bay Area. […]

billboardinsider.com
Wed, Sep 27, 2023 at 7:36 PM

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How Ohio legislation handles billboard amortization (Billboard Insider)

Michael Galasso, Partner, Robbins, Kelly, Patterson & Tucker. In Ohio, the state code prohibits retroactive zoning ordinances – unless there is a declaration of a public nuisance. […]

billboardinsider.com
Wed, Sep 27, 2023 at 7:31 PM

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Increased wind load reinforcements have helped Grace Outdoor’s digital billboards withstand severe storms in the southeast (Billboard Insider)

Diana Stevenson, CEO, Grace Outdoor. We do have a few digitals in Charleston SC, which experiences hurricanes regularly. The last one did not cause any damage, just power outages. […]

billboardinsider.com
Wed, Sep 27, 2023 at 7:27 PM

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LMX integrates with XIBO, allowing XIBO’s digital signage CMS-connected networks to sell their inventory via Location Media Exchange

27th September, Malaysia: Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has integrated with Xibo's SSP Connector. This integration allows Xibo users to make their inventory available to advertising demand directly from the LMX platform. […]

Moving Walls · Promoted content
Wed, Sep 27, 2023 at 7:12 PM

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Motionworks launches a new tool to track mobile data for ad targeting, says it’s “privacy-compliant”

Below is the press release as is [Ed]. Solution provides hourly demographic and psychographic population density across the United States ATLANTA, GEORGIA, USA, September 26, 2023 -- Motionworks AI Inc., North America’s leading population intelligence company, announced today the official launch of its proprietary human mobility solution, Popcast™. […]

Motionworks AI Inc.
Wed, Sep 27, 2023 at 6:54 PM

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What is outdoor or out-of-home advertising? Everything you need to know (Broadsign)

Rob Côté. Outdoor advertising and out-of-home advertising are delivered to audiences outside of their homes via billboards, signs, and other kinds of visual or experiential media. These various formats account for thousands of locations, millions of screens, and faces worldwide. […]

broadsign.com · Promoted content
Wed, Sep 27, 2023 at 11:25 AM

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Why OOH marketing should be part of your omnichannel strategy (EMC Outdoor)

In this blog post, we will explore what an omnichannel strategy is, its importance, and how incorporating out of home (OOH) marketing can enhance overall marketing activities. Additionally, we’ll examine a hypothetical company’s omnichannel marketing strategy and discuss best practices for successful implementation. What is OOH Marketing? […]

emcoutdoor.com
Wed, Sep 27, 2023 at 11:22 AM

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