Editors’ Picks

OUTFRONT Media Renews Contract with Miami-Dade Transit

NEW YORK, /PRNewswire/ -- OUTFRONT Media has renewed its contract to provide transit advertising services to Miami-Dade Transit (MDT), the largest public transit system in the state of Florida, as announced today by OUTFRONT Media's Chairman and Chief Executive Officer, Jeremy Male. The contract renewal was approved by the Miami-Dade County Board of County Commissioners and is effective today. […]

sys-con.com
Mon, Feb 2, 2015 at 5:11 PM

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Facebook Bluetooth Beacons Now Being Trialled For Location Based Advertising (geeky-gadgets)

It has been reported over the weekend that Facebook will be launching a new pilot program to bring advertising and promotions directly to your smartphone using the new Facebook Bluetooth Beacons system. […]

geeky-gadgets.com
Mon, Feb 2, 2015 at 4:49 PM

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MediaPost: A non-fan perspective on Super Bowl advertising

by Maarten Albarda. No, I did not watch the Super Bowl. I have actually never, ever watched the Super Bowl. […]

mediapost.com
Mon, Feb 2, 2015 at 4:31 PM

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HuffPost: Advertising Purpose During the Super Bowl

Many of the advertisements that companies ran during the Super Bowl reflected themes that advanced a societal aim. On the surface these ads seem completely altruistic. Deeper examination reveals that they reflect the company embracing a purpose for their business that benefits both their bottom line and society. […]

huffingtonpost.com
Mon, Feb 2, 2015 at 3:45 PM

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Report: Super Bowl advertisers failed to optimize for mobile (bizreport)

Mobile optimization could have been a big boost to advertisers shelling out the $4.5 million required for a spot during Super Bowl XLIX. Except it wasn't for many brands. According to a new survey out from wywy fewer than half of Super Bowl advertisers properly optimized home pages to coordinate with ads and only about one-third optimized mobile screens to properly display products. […]

bizreport.com
Mon, Feb 2, 2015 at 3:43 PM

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techcrunch: Super Bowl Advertising Moves Beyond TV Commercials

Over the years, we’ve seen an evolution in the type of ads featured in the Bowl, and a corresponding change in the marketing technologies that shape and deliver them. […]

techcrunch.com
Mon, Feb 2, 2015 at 3:39 PM

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Mobile advertising and the delicate art of the ‘push’ (rcrwireless)

We all know that advertising on mobile will be huge – probably the biggest money-spinner ever seen in the advertising world, never mind the telco world. But mobile advertising has a start-stop, keep trying to get going, history. A new mobile landscape (again) Our industry is always in flux, so it’s hard for adjacent industries, like advertising, to make sense of. […]

rcrwireless.com
Mon, Feb 2, 2015 at 3:36 PM

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The Guardian: Super Bowl ads reviewed: Nissan, Nationwide and Kim Kardashian

Kim K and Mindy were funny; Budweiser and Nissan were not. Tim Hill takes a look at the best of the adverts from the biggest day in US sports. […]

theguardian.com
Mon, Feb 2, 2015 at 3:22 PM

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LBMA’s Asif Khan to Lead Keynote Thought Leadership Panel at DSE 2015 (DSConnection)

Khan will lead a discussion entitled “Big Data – Small Screen Insights” to educate participants on emerging measurement techniques in the DOOH arena. […]

digitalsignageconnection.com
Mon, Feb 2, 2015 at 2:45 PM

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DOOH networks: TravelCenters’ Screens Integrated With Back-End Data (16:9)

I’m not what you’d call enthusiastic about the approach the client has taken to content design here – too much, too little, where to start – but I do like back-end integration that Burlington, ON-based ADFLOW Networks has put together for TravelCenters of America. […]

sixteen-nine.net
Mon, Feb 2, 2015 at 10:58 AM

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Pre-planning Content Across Multiple Platforms Lessens Headaches (DSConnection)

Create the majority of your marketing assets upfront, all at the same time, then deploy as required. […]

digitalsignageconnection.com
Mon, Feb 2, 2015 at 10:57 AM

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Dave Haynes: 6th annual Preset Group DSE Mixer Tickets Go Up Tuesday Noon ET

I am actually in my office all week, so there’s time finally to get tickets moving on the 6th annual Preset Group DSE Mixer. They’ll go up at noon tomorrow, and I will post the link tomorrow at that time, as well as Tweet about it. Typically, tickets go in 24-48 hours. […]

sixteen-nine.net
Mon, Feb 2, 2015 at 10:37 AM

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Football’s Big Game Features New Daktronics Video Display (DSConnection)

Arizona Cardinals added new video display to University of Phoenix Stadium for 2014 season and Super Bowl XLIX. […]

digitalsignageconnection.com
Mon, Feb 2, 2015 at 9:04 AM

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Gigaom: A guide to New York’s plan to cover the city in Wi-Fi hotspots

In December, New York City agreed to permanently change its cityscape and provide internet access on street corners sporting download speeds that are an order of magnitude faster than those available in many people’s homes in the five boroughs. CityBridge, a for-profit consortium of four companies, will rip out old payphones and install new internet infrastructure in its place. […]

gigaom.com
Sun, Feb 1, 2015 at 7:38 PM

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Download the Official ISE 2015 Digital Signage Route Planner (invidis)

This planner covers exhibition areas such as: Display Technology; Content Management; Retail Solutions and Global Advertising. […]

invidis.de
Sun, Feb 1, 2015 at 11:35 AM

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