Could London finally be on the verge of getting the digital outdoor experience that commuters have long since been promised? Regular readers will know only too well that I have been waiting for outdoor to come of age. […]
Roy Morgan Research and Adshel have partnered to deliver enhanced targeting capabilities to advertisers on Adshel’s national media network. For the first time, advertisers will be able to target specific consumer audiences via Adshel’s Out of Home (OOH) media assets using Roy Morgan’s Helix Personas. […]
The research model – a collaboration between Ask Afrika and Spanish OOH research company Cuende Infometrics – will launch in the second quarter of 2015. It will provide participating OOH media owners and agencies with a credible trading currency for the buying and selling of media space and time. […]
blowUP media is launching the first digital Giant Poster that can be placed on temporary building wraps. Using the latest technology, the screen is light enough to be placed on scaffoldings or wraps, can be customised to any size and can also be adapted to fit any building or scaffolding structures. […]
The airport authority purchased their own trolley and are now able to digitize any indoor location at any time. Interesting enough the main purpose of the data will not only be way guiding but also supporting remote maintenance. Ongoing constructions or technical installations can very easily digitized offering a wealth of information (current maps, photos and 3D mappings). […]
The single most important thing to know about developing a content strategy is: Do you have an objective and can you clearly define it? […]
Spaulding Boston rehab hospital opened new digs on that city’s waterfront about two years ago, and the facility is full of different video wall configurations all built around driving the hospital brand and inspiring patients and families going through the recovery process from injuries and illnesses. […]
Blue Bite is a NYC start-up that’s been hanging out around the edges of the digital signage and digital OOH sectors for a few years – marketing the capability and know-how to bridge smartphones and screens with tech like QR codes, SMS and NFC tags. […]
Digital place-based networks: a multipurpose marketing system. Restaurant owners have what many consider a powerful new marketing currency in their establishments and some don’t even know it, according to a report from ScreenMedia Daily. […]
A new generation of bigger and brighter digital screens is being showcased on London's underground network as spending grows on digital ads that target commuters. As a captive audience swells on its busy platforms, Transport for London (TfL) is working with Exterion Media and NEC to produce a "premium visual experience" for commuters. […]
With over 60,000 beacon deployments, Freckle IoT and Blue Bite enable more brands to engage connected consumers along the path-to-purchase. […]
Marketers from all corners of the ad industry are turning to programmatic ad technologies, and as we move closer toward the Internet of Things, the digital-out-of-home (DOOH) industry is getting a programmatic makeover. […]
The current business sentiment has further increased since the last survey, with the outlook for the next six months continuously optimistic. The Index grew from 67,39 base points by 4,04 points to reach 71,43 base points. The digital signage market in Benelux can look back on a satisfying year 2014. […]
XTD could be one to watch in the increasingly popular outdoor advertising sector. The group say it has the world's first, designed-for-rail, across-track digital video system. The technology includes billboard-size LED television screens, coupled to high-definition sound, to broadcast all forms of content to metro train commuters. […]
Three full motion Media Eyes will dominate Birmingham’s rail, retail and business hub. In its first landmark deal with Network Rail, Ocean Group has been chosen as the provider of the three Media Eyes which will dominate the main entrances to the new Birmingham New Street Station which opens this September. […]