Editors’ Picks

How digital out of home advertising can reach ‘unreachable’ millennials (Captive Media)

“Millennials” are glued to their phones, tablets and other devices – so those are the only channels for grabbing their attention and getting branded messages through. But recent research suggests that audiences are turning away from online advertising, where it interrupts their online activities. According to the Economist, more than 200 million people now run ad-blocking software. […]

captive-media.co.uk
Wed, Aug 5, 2015 at 12:21 AM

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OVAB Digital Signage Summit Europe September 10-11, 2015, Munich

At the Digital Sinage Summit 2015, invidis consulting and ISE will present the most important topics, trends and drivers in the Digital Signage industry. This will help you to understand the current situation, what is coming next, and what really matters. Anyone who wants to understand how the digital transformation is reshaping the way Digital Signage is planned, executed and benchmarked. […]

invidis.de
Wed, Aug 5, 2015 at 12:04 AM

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The real strengths of digital out-of-home advertising (The Media Online)

The benefits of DOOH are largely not being effectively harnessed, and the majority of DOOH is being treated as traditional static outdoor. In this way we all fail to take advantage of the benefits that a connected digital channel can bring to the party. […]

themediaonline.co.za
Tue, Aug 4, 2015 at 11:44 PM

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UAE Digital Signage Market to Grow at a CAGR of 22% Through 2020: TechSci Research

Growing retail sector and continuing technological advancements to drive digital signage market in the UAE. According to recently released TechSci Research report, "UAE Digital Signage Market Forecast & Opportunities, 2020", digital signage market in the UAE is projected to grow at a CAGR of over 22% during 2015-20. […]

Tue, Aug 4, 2015 at 11:29 PM

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Case Study: Chinese IKEA Gets Freeform LED Installation (DSConnection)

The installation covers three sides of an indoor glass elevator shaft and provides views to patrons inside and outside the elevator. […]

digitalsignageconnection.com
Tue, Aug 4, 2015 at 11:27 PM

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The 7 deadly sins of digital signage content: What you’re getting wrong (DSToday)

When integrating digital signage solutions into your business, you must consider more than just what technology you will be installing. The success or failure of your digital signage solution is entirely dependent on content. Content is king. […]

digitalsignagetoday.com
Tue, Aug 4, 2015 at 3:00 PM

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oOh! Sets Up Massive Digital Full Motion Billboard In Melbourne’s Bourke Street (BandT

Melbourne’s Bourke Street Mall, a bustling hive of commerce, is set to become home to Australia’s biggest full motion, high resolution digital billboard, bringing a slice of New York’s Time Square to the culture capital. […]

bandt.com.au
Tue, Aug 4, 2015 at 7:25 AM

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Clear Channel Outdoor Continues Acclaimed Digital Billboard Campaign to Spur Water Savings during Historic Drought

/PRNewswire/ -- The Southern California Water Committee (SCWC) and Clear Channel Outdoor (CCO) today announced the return of their joint Lawn Dude water conservation digital billboard campaign. […]

stockhouse.com
Tue, Aug 4, 2015 at 7:18 AM

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The New York Times launching mobile ad content, ‘Mobile Moments’ (DSToday)

The New York Times today announced plans to launch a new type of mobile advertising this fall that will focus on key moments of a user's day when Times journalism is particularly helpful in keeping readers "informed and inspired. […]

digitalsignagetoday.com
Tue, Aug 4, 2015 at 6:46 AM

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What We’re Loving in August OOH Advertising (iHeart Billboards)

As summer winds down (say it ain’t so!), we’re sharing our favorite warm-weather campaigns heating up the landscape across the country. With a let’s-get-physical vibe, Reebok urges fitness enthusiasts to ‘Be more human’ for their #HumansofCrossFit campaign. […]

Tue, Aug 4, 2015 at 1:34 AM

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Ask the Board: Justifying the Purchase of Media Space without Audience Measurement (DSConnection)

How do advertisers justify buying media space from digital signage networks that do not have audience measurement? […]

digitalsignageconnection.com
Tue, Aug 4, 2015 at 1:32 AM

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New financial year starts strongly for Australian outdoor ad industry (Media Week Australia)

The Out-of-Home (OOH) industry has reported net revenue of $47.9 million for the month of July, an increase of 9.5% from the same month last year, which posted a net revenue of $43.8 million.* Year-to-date revenue has increased by 17.5%, tracking at $350.8 million, up from $298.6 million* for the same time last year. […]

mediaweek.com.au
Tue, Aug 4, 2015 at 12:28 AM

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AdAge: Microsoft Windows 10 Shines a Light on the Future of Advertising

In the Future, The Device Won't Matter. Windows 10 Begins to Show the Way. By Tom Goodwin. […]

adage.com
Mon, Aug 3, 2015 at 2:07 PM

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16:9: New IoT Density Sensor Opens Up More Possibilities For Real-Time Messaging

Via Engadget If you follow tech writing, you won’t scroll too far on any site before you run into an Internet of Things piece. It’s a massive subject, but here’s an IoT gadget you can quickly get your head around, as it might apply to digital signage and digital OOH. […]

sixteen-nine.net
Mon, Aug 3, 2015 at 2:05 PM

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Billboards, USD 10k reward seek location of accused officer murderer in Memphis, TN (WMC Action News)

Billboards are going up around Memphis in an effort to bring the man accused of shooting and killing a Memphis officer to justice. The billboards feature a picture of Tremaine Wilbourn. He's the man police said got out of a car during a traffic stop and opened fire on officer Sean Bolton. […]

Mon, Aug 3, 2015 at 1:47 PM

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