Storm, Clear Channel UK’s out-of-home advertising brand, and electronics firm LG have announced a three-year extension to their Coventry House site partnership in London’s Piccadilly Circus. […]
Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with Times Square ads drew 54,000 photo submissions. […]
Out of home (OOH) advertising in Ireland saw an 8pc increase in spend in 2013 over the previous year, according to new figures from media planning and buying company Kinetic. Kinetic said nearly €86m was spent by brands on outdoor formats such as billboards, digital, transport and bus shelters last year. […]
Garmin employ a range of innovative new technologies including facial detection and localised content delivery in 1 year deal with global outdoor digital screen provider Amscreen. […]
Australia’s entire out-of-home advertising network will be digitised within five years, it has been claimed. Michael Scruby, founder of OOH platform Site Tour, believes the next five years will see unprecedented change for the industry. […]
The proposed partnership with Etihad will bring RMG the exclusive right to sell advertising across its entire network of in-flight digital assets. Established in 2003, Etihad is the fastest growing airline in the history of commercial aviation with nearly 100 aircraft serving 84 destinations in the Middle East, Africa, Europe, Asia, Australia and North America. […]
Classical paintings replace advertisements on Paris billboards in "OMG, Who Stole My Ads?"—a series of provocative photographs by French artist Etienne Lavie. […]
The Huffington Post has signed a three-month deal with Outdoor Plus, which will see content from the news site available across Outdoor Plus' Shopping Centre network though an RSS feed. […]
I smile every time someone complains about online ad targeting, and think to myself -- you have no idea what's coming. Advertising industry execs may be concerned about protecting consumer privacy on search engines and publisher sites, but a new breed of automobile will flush all their ad targeting and search retargeting cares away. […]
It’s simply not realistic for marketers to keep paying more for the same or less. Something’s got to give – and in the long run, it can’t be to simply order your media/digital agency to negotiate the inflation away (although that is exactly what marketers and their procurement people do). The only way out is to innovate how you connect with consumers. […]
Launching this week, Huffington Post UK content will be available across Outdoor Plus' Shopping Centre network with headlines generated via a live RSS feed covering current affairs, sport celebrity and entertainment news. The campaign will comprise 36 full-motion landscape screens across 14 key shopping malls nationwide including Bluewater, Manchester Arndale and the Metrocentre in Newcastle. […]
Inspiration can come from anywhere, as ad campaign for Advertising Week Europe created by Karmarama reveals, featuring industry and cultural figures such as Facebook’s Sheryl Sandberg and WPP’s Sir Martin Sorrell. The campaign looks to promote that on the week beginning 31 March, the best place to find inspiration will be at Advertising Week. […]
Audi has signed up to be the launch partner of indoor advertising screen Waterloo Motion, which goes live for the first time at London’s Waterloo station today (Monday 10 February). Part of JCDecaux and Network Rail’s vision for the future of rail advertising, Waterloo Motion consists of a state-of-the-art, 40 x 3 metre, 6mm pixel, high-definition screen spanning the length of the concourse. […]
Route, the UK’s outdoor media measurement system, has proved itself as a media planning tool. But it falls short in fully capturing the dynamics of consumer behaviour, says Talon Outdoor’s Nick Mawditt. […]
“At the tipping point” was the theme of the Flexible & Printed Electronics Conference held this week in Phoenix Arizona. The releases of the Samsung Galaxy Round and LG G Flex flexible AMOLED based smartphones in late 2013 were widely cited throughout the conference as evidence that flexible display technology has finally reached critical mass. […]
