UK — Outdoor media research body Route is adding audience estimates for retail spaces to its media measurement system, which has been built to help advertisers plan and measure outdoor ad campaigns. […]
The 4K LCD TV is a rising star in the TV market, and we also see 4K panels emerging in the monitor and notebook PC markets. Panel makers are also developing 4K smartphone panels. The only remaining question is whether 4K will show up on tablet PCs. […]
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Digital signage display expert says the 'less-is-more' approach is coming to digital signage in restaurants. […]
This June, London will make good on its efforts to boost its technology profile by hosting the first London Technology Week, the largest series of tech events ever seen in Europe. […]
"London's first ever Technology Week will showcase London’s role as the digital capital of Europe, with a range of innovative businesses now calling the city their home, attracting both significant investment and some of the best and brightest talent on the planet. […]
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I sat in on a nice presentation the other day that showed how Logan Airport in Boston has nicely thought through the challenges of wayfinding in big bustling airports, and built some well-established technology into the solution. […]
The signage helps the restaurant chain visually promote its daily menu items and desserts. […]
I was almost tempted not to write this article, because among most of my peers (agency / digital / technology folk) this subject is so three years ago. However, time and time again while working with clients and agency partners I am still finding that this penny has not quite dropped for some. The purpose of this post is to make crystal clear the revolution that has already happened. […]
A contract to allow more fully-wrapped Muni buses — and possibly digital ads — is causing a stir at City Hall. The proposed contract would guarantee the San Francisco Municipal Transportation Agency to get at least $28.5 million over the five-year period and at least $325,000 annually from just the wrapped bus ads. […]
This is kind of wild … India’s new prime minister Shri Narendra Modi used holograms, portable stages and almost 200 high-end 14K and 20K Christie projectors to speak at 1,200 rallies in 32 days across that vast country, without actually being there. UK-based Musion Das Hologram was responsible for consulting, designing and managing the holographic election addresses made by the politician. […]
Since the establishment of the Tizen Association in 2012, the mobile industry had been expecting a Tizen-powered smartphone from Samsung that would work on networks such as NTTDoCoMo, Orange, and Vodafone. […]
Wireless Ronin has a non-binding letter of intent in place to merge with an unnamed private company – called a “marketing technology integrator” – and is also making moves to do another private, since the executive is now conceding the digital signage software and services is almost out of money. […]
Spending by banks on out-of-home advertising increased by almost 200 per cent in the first quarter of this year compared to the same period last year, according to a review of the market by specialists PML Group. […]
