Editors’ Picks

UK OOH Ad Company Ocean Outdoor Put Last Pole Expedition on the Map

Ocean Outdoor, the UK’s leading specialist out of home advertising company, have generously donated digital out of home advertising - worth £250,000 - to assist Ice Warrior Jim McNeill in his search for 28 novice polar explorers. This is the first time that people have been recruited ‘off the streets’ to take part in a polar expedition. […]

sourcewire.com
Mon, Apr 27, 2015 at 11:33 AM

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FANTA’s Instagram-powered Photo Booth Captures Iconic Orange Taste (dsconnection)

FANTA’s playful out-of-home campaign transformed a JCDecaux Innovate panel into an Instagram-powered photo booth and instant selfie printer. […]

digitalsignageconnection.com
Mon, Apr 27, 2015 at 11:06 AM

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British Airways pilots digital signage phone-charging kiosks (dstoday)

Brightbox Inc., platform provider of secure mobile device recharging solutions, has rolled out its Mark3 charging stations at British Airways' Galleries Lounge in Terminal 7 at JFK Airport in New York City. British Airways has been offering the Brightbox amenity to fliers in its Executive Lounge since 2013 and is now adding more stations to areas in Terminal 7. […]

digitalsignagetoday.com
Mon, Apr 27, 2015 at 10:55 AM

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MFG Extends Screen Agreement with Amscreen Group (dsconnection)

U.K. […]

digitalsignageconnection.com
Mon, Apr 27, 2015 at 10:52 AM

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MediaWeek: The priming effect of digital out-of-home advertising revealed

Digital out-of-home is an exciting new medium with great scope for visual and interactive communication: but how effective is it as an advertising channel? […]

mediaweek.co.uk
Sun, Apr 26, 2015 at 5:17 PM

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DOOH.com wins a British LGBT Award

DOOH.com received one of it’s highest accolades yet this weekend at The British LGBT awards, dubbed the gay Oscars by the UK press, taking away the award for best marketing Campaign. The campaign was produced for Pride in London in 2014, the ceremony received national press attention throughout the UK. […]

Sun, Apr 26, 2015 at 1:45 PM

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DOOHgood: Nepal Earthquake Spots For Canada, US (16:9)

The devastating earthquake that shook Kathmandu and Nepal on Saturday is one of those major events that gets the world noticing and looking to help. So we’re spooling up DOOHgood, the ad hoc volunteer group that produces and distributes video PSAs for use on ad-based and private digital signage networks. […]

sixteen-nine.net
Sun, Apr 26, 2015 at 12:21 AM

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Lamar Advertising: An Undiscovered High-Yield REIT (gurufocus)

Lamar Advertising sells advertising on billboards, buses, shelters, benches and logo plates in the U.S., Canada and Puerto Rico. The company owns and operates approximately 145,000 billboards (including 1,880 digital billboards), 120,000 logo-advertising displays and 38,000 transit-advertising displays. While simple, this profit-generating business has been around for over a century. […]

gurufocus.com
Sun, Apr 26, 2015 at 12:07 AM

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UK: National outdoor media owner Admedia launches new digital OOH brand – Evolve (pioneeringooh)

Admedia have announced the launch of Evolve, their new Digital portfolio. Evolve includes two environments: Kwik Fit TV and Motorway TV. […]

pioneeringooh.com
Sat, Apr 25, 2015 at 3:30 AM

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South Korea: Reebok screens challenge commuters to fitness battle (pioneeringooh)

After discovering that 74% of Korean office workers confess to a lack of exercise, Reebok created a unique way to encourage others to become more active. By installing a game screen in 2 popular subway stations in South Korea, they set two commuters the challenge of competing against each other for the chance to win a new pair of Reebok shoes. […]

pioneeringooh.com
Sat, Apr 25, 2015 at 3:22 AM

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Australia: Opposition claims WA freeway billboard advertising could lead to accidents; Minister says drivers will keep eyes on road (abc news au)

Selling billboard space on Perth's Kwinana and Mitchell freeways, which will raise more than $7.5 million, may lead to more road accidents, according to the Western Australian Opposition. Transport Minister Dean Nalder said the Government was not sending mixed messages on road safety by allowing billboards on freeways while threatening heavy criminal penalties for distracted drivers. […]

abc.net.au
Sat, Apr 25, 2015 at 3:06 AM

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Ireland: Samsung Turns Bus Shelters into Wireless Charging Docks Covered with Ads (adworld)

Mobile phone manufacturer Samsung has teamed up with Starcom, Source out of Home, Delite and Clear Channel to create a media first that enables people to charge their Samsung mobile phones wirelessly at one of five bus shelters scattered around the Dublin area. […]

adworld.ie
Sat, Apr 25, 2015 at 3:01 AM

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Giant digital billboard tower could grant millions to Miami CRA for approval (bizjournals)

The developer of a proposed electronic billboard tower that would be about as tall as the Gateway Arch in St. Louis could grant millions in incentives to a Miami community development agency in exchange for approval. […]

bizjournals.com
Sat, Apr 25, 2015 at 2:25 AM

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First “End-To-End” Digital Signage Franchise Opportunity Now Offered (news gnom)

FORT LAUDERDALE, Fla., /NEWS.GNOM.ES/ — Digital signage is popping up in nearly every industry, with applications at restaurants and hotels, retail locations, transportation facilities, entertainment venues and more. The total digital signage market is projected to be $17.1 billion by 2017. […]

news.gnom.es
Sat, Apr 25, 2015 at 2:08 AM

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16:9: Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon

If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions. Not surprisingly, habits vary by regions (watching video on phones in N. […]

sixteen-nine.net
Fri, Apr 24, 2015 at 9:29 AM

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