Editors’ Picks

Heathrow and JCDecaux Airport announce Microsoft as the launch partner on the Towers@T5 (themarketingblog)

JCDecaux Airport and Heathrow have announced that Microsoft is the launch partner on the Towers@T5 – the largest digital OOH airport opportunity in Europe – located at Heathrow’s busiest airport terminal. Capitalising on the spectacular size of the seven full-motion landscape screens, Microsoft is utilising the iconic platform to showcase the impact of Microsoft Cloud. […]

themarketingblog.co.uk
Thu, Apr 30, 2015 at 12:51 AM

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Ad Age: State of the Agency Market: What You Need to Know

Digital Captures 40% of U.S. Agency Revenue. U.S. […]

adage.com
Thu, Apr 30, 2015 at 12:47 AM

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Let’s talk programmatic: xAd’s Dan Hight discusses the power of location-based marketing (programmaticadvertising)

Dan Hight is the head of platform at xAd, Inc., a global programmatic exchange that specializes in location-based targeting. Dan shares his thoughts on why location-based targeting should be its own category of advertising instead of sharing the limelight with SEO or social media. […]

Thu, Apr 30, 2015 at 12:39 AM

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China’s OOH ad operator AirMedia responds to false allegations (eturbonews)

AirMedia Group Inc., released the following letter from Herman Guo, its chief executive officer, to shareholders to respond to allegations raised in an article posted on seekingalpha.com on April 28, 2015. […]

eturbonews.com
Thu, Apr 30, 2015 at 12:19 AM

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Andy Stevens Joins Clear Channel Outdoor Americas as Senior Vice President of Research, Insights & Analytics

Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) today announced Andy Stevens has joined the company as Senior Vice President of Research, Insights and Analytics, reporting to Rocky Sisson, Executive Vice President and Chief Revenue Officer, Clear Channel Outdoor Americas (CCOA). […]

finances.com
Thu, Apr 30, 2015 at 12:15 AM

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16:9: Dear Digital Signage Ecosystem: Ignore Augmented Reality Goggles

There is a great piece in Wired about the latest big tech stab at augmented reality, using those goggles, or as someone has dubbed them, faceputers. Ugly handle, and just the right measure of disdain. The Wired writer sums it up this way: That’s the real barrier to consumer adoption of augmented reality. […]

sixteen-nine.net
Wed, Apr 29, 2015 at 6:14 PM

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How to choose the right digital signage software for your network (dsconnection)

I have heard estimates of the number of digital signage content management software providers ranging from 250 to 600. Even the lower estimate presents a staggering number of choices for end users trying to decide which CMS is right for their networks. Too bad there isn’t a digital signage equivalent of Match.com to make it easy to find the perfect solution. […]

digitalsignageconnection.com
Wed, Apr 29, 2015 at 3:50 PM

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JCDecaux wins exclusive advertising concession for Guangzhou Metro until the end of 2015 (jcdecaux)

Paris, – JCDecaux SA (Euronext Paris: DEC), the global outdoor advertising company, announces that its wholly-owned subsidiary, JCDecaux Advertising (Shanghai) Co. Ltd, has won the exclusive operation rights for the traditional media resources in Guangzhou Metro from 1 April until the end of 2015. […]

Wed, Apr 29, 2015 at 11:19 AM

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16:9: Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See

Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. […]

sixteen-nine.net
Wed, Apr 29, 2015 at 9:35 AM

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Mike Baker on the Key Dynamics of the UK OOH Market

The UK is the most innovative market in terms of creativity, technology, research and application of digital out-of-home advertising. That’s why we at Pikasso were very enthusiastic to host a conference with Mike Baker, a recognized expert in the Out-Of-Home field, with more than 25 years of experience in the sector. Mr. […]

Editorial
Wed, Apr 29, 2015 at 1:23 AM

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Association of National Advertisers Study Suggests Agencies Are Not the Only Path for DOOH Media Sales (screenmediadaily)

NEW YORK, NY — A new study by the ANA brings to light two issues that impact digital out-of-home media sellers, and exposes significant relationship issues between brand marketers and their ad agencies. Are Ad Agencies Losing Relevance? […]

Wed, Apr 29, 2015 at 12:16 AM

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Retail Trend Study Finds Significant Rise In the Use of Connected Devices, Including Wearables (screenmediadaily)

UNITED KINGDOM — Shoppers around the world now expect multi-screen experiences from brands and retailers, with the average consumer using a total of five devices when making a purchase – a significant increase from the 2.8 devices reported in 2014. […]

Wed, Apr 29, 2015 at 12:13 AM

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Australia: Westfield launches national DOOH network with 1000+ screens (adnews)

The new network follows the Scentre Group's decision in August last year to move its internal signage business from Ooh!Media to its internal team, Brandspace. The Westfield SmartScreen Network consists of 1200 interconnected digital screens, and builds on the company's current internal media platforms including its large format 'Digital Spectacular' screens. […]

adnews.com.au
Wed, Apr 29, 2015 at 12:10 AM

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16:9: New DOOHgood Video For Nepal

Big thank you to Freshwater Digital Media Partners in Craft Beer Heaven, aka Grand Rapids, Michigan, for this new DOOHgood video PSA for raising awareness and relief funds for Nepal. You can download and use it with no strings attached on your out of home, retail or corporate network. […]

sixteen-nine.net
Tue, Apr 28, 2015 at 4:46 PM

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Mark Boidman: Why We Invest Time in the Digital Out-of-Home Industry

Exclusive interview for Digital Signage Pulse. Ahead of the OAAA-TAB National Convention + Expo in San Diego, which will take place on May 11-13, I spoke with one of the featured speakers, Mark Boidman, about the state of the DOOH industry. Mark Boidman is a Managing Director at independent investment banking firm Peter J. […]

Editorial
Tue, Apr 28, 2015 at 2:27 PM

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