Thursday, November 14, 2024

Editors’ Picks

Wednesday, April 15, 2015 Wed, Apr 15, 2015

Campaignlive: Age UK launches ‘no friends’ outdoor ads in response to Facebook campaign

Age UK, the charity for the older generation, has responded to Facebook's British ad campaign "friends" with posters highlighting loneliness among older people. The ads by J Walter Thompson London display the words "no friends" over images of solitary older people. The campaign encourages people to donate £3 by text to help provide the older generation with companionship, support and advice. […]

campaignlive.co.uk
Wed, Apr 15, 2015 at 9:40 AM

Tuesday, April 14, 2015 Tue, Apr 14, 2015

Case Study: How Mobile Can Meet the Hype (mobilemarketingwatch)

Mobile is full of big promises. But if you are like most companies, you’re still waiting to see it actually lived up to the hype of reinventing corporate-consumer interactions. This case study from my new book, Big Social Mobile, How Digital Initiative can Reshape the Enterprise and Drive Business Value (Palgrave Macmillan), shows how mobile can be used to maximize the value of every consumer. […]

mobilemarketingwatch.com
Tue, Apr 14, 2015 at 11:00 AM

Primesight launches what it claims to be the first real-time reporting tool for out-of-home campaigns (fieldmarketing)

Primesight, in conjunction with On Device Research, has launched Primemobile Live, the first real-time reporting platform for outdoor advertising campaigns. The online portal, which is open to Primesight’s customers, will provide instant access to consumer feedback by reporting data on campaign awareness and resultant changes in attitudes and actions as they develop during the campaign period. […]


Tue, Apr 14, 2015 at 10:26 AM

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