The client-agency relationship needs to start way upstream of the communications brief. Clients need to invite agencies into the depths of their business, to share all of their data and to welcome a fresh point of view on their business, marketing and communications problems. […]
The digital signage market is poised for double-digit growth in the next few years, says a study released by market research firm IDC. According to the study, the digital signage market will grow roughly 14 percent to 15 percent in the next five years. "My experience is that there are two levels customers are looking for with digital signage," said Tim Greene, research director at IDC. […]
On May 30 and 31, Lifetime is premiering "The Secret Life of Marilyn Monroe," a new miniseries based on the best-selling novel of the same name. Now, Lifetime is working with Horizon Media, Control Group and New Tradition to introduce a digital out-of-home initiative (OOH) that transforms the New York City MTA subway, the largest transit system in the U.S. […]
LONDON – New research on the habits of convenience store shoppers in the United Kingdom shows that those who frequent their local corner shops are heavily influenced by the role of advertising on the path to purchase. […]
Around this period, an year back, there was a wave of enthusiasm in the outdoor sector. A new government was coming to power and, with it, a promise of economic growth, which would further lead to increased ad spending by corporate. 12 months later, the outdoor advertising industry is still waiting for the optimism to translate into something tangible. […]
LG Display, the world’s largest display maker by sales, pledged Tuesday to become a game-changer in the nascent organic light emitting diode market by beefing up production from the third quarter this year. “OLED is the ultimate display technology. […]
The City of Sydney wants to restrict the building of new outdoor advertising spaces and reserve 15 per cent of all ad space for its own marketing, a draft plan reveals. The Outdoor Media Association (OMA) has come out swinging against the proposal in a 159-page submission, identifying 14 issues and lobbying for a more evidenced-based approach. […]
In a move that is symbolic of bigger shifts taking place in the nature of media, the Cabletelevision Advertising Bureau is leaving the cable TV behind to become the Video Advertising Bureau. […]
The future of ad testing is not about surveys, but about smiles and smirks. If you want to know whether a spot really sells, after all, shouldn't you measure what people feel, not what they say? That's the argument being delivered across the country by a new crop of startups brandishing sophisticated facial-recognition technology -- and quickly reshaping how marketers decide which ads work. […]
Proxama, the international mobile proximity marketing, loyalty and NFC payments company, today announces it will work with Eye Airports, the UK’s Airport Advertising Experts, to initially deploy 200 Bluetooth low-energy beacons across eight UK airports including London Gatwick. […]
Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and young adults who can’t keep their noses out of their devices. The attention span study is a free download and is based on both online surveys and neurological research done late last year. […]
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Driven by more flexible, interactive content that helps organizations be more "cutting edge," digital signage will experience strong growth over the next two years. The transition from static, paper-based signage to digital content is developing quickly as companies understand the benefits of digital solutions as indicated by high satisfaction rates among users. […]
How should a brand determine if digital signage would be a viable component to its marketing strategy? Members of the DSE Advisory Board answer this week's question: With interactive touchscreens becoming more prevalent, what data have you seen that justifies implementation? […]
National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in New York today: TV is dead. Specifically, the audience for live television is dwindling while the film industry remains as healthy as ever—or almost as healthy. […]
National CineMedia’s big merger with rival Screenvision came a cropper. But the movie theater ad sales power says it hasn’t missed a beat: Today, at its upfront presentation, NCM unveiled a new branding effort — it’s calling itself “America’s Movie Network.” It plans to put a face on its pre-movie First Look package: E!’s Maria Menounos will host the ad-friendly fare. […]
